David Beckham co-owned esports and lifestyle brand Guild Esports has signed a sponsorship deal with global beverage brand Coca-Cola. The deal will see Coca-Cola join as the esports team’s Official Soft Drinks and Hydration Partner.
By joining forces with Coca-Cola, Guild Esports has become the first-ever European esports organisation to ink a global sponsorship deal with Coca-Cola.
Also Read – Top 10 eSports organisations in the world
Kal Hourd, chief executive of Guild Esports, commented:
“Guild is signing up some of the world’s most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. The partnership will see Coca-Cola provide Guild Esports with unique and unmissable experiences.
“They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.“
Guild Esports has also stated that following the agreement with Coca-Cola, the brand has seen its share prices rise by more than 40 per cent.
Co-founded by former England men’s national football captain David Beckham in June 2020, Guild Esports currently has competitive teams in FIFA, Rocket League, Fortnite and Apex Legends.
Team India resumed their goal of making the World Test Championship final once again after…
Tottenham Hotspur’s Cristian Romero and Djed Spence are two players who were key players for…
Formula E has announced a new multi-year partnership with audio brand Sennheiser who joins the…
Over the years in transfer markets, we always talk about teams winning transfer windows based…
Matthias Jaissle spoke about optimism and calm during his official unveiling as the new head…
English football club Blackburn Rovers has announced a new partnership renewal with multi-disciplinary construction partner…