Indian ice cream brand Havmor Ice Cream has announced a new partnership with defending Indian Premier League (IPL) champions, the Gujarat Titans (GT).
Havmor will join as an Official Partner of the GT. It has also roped in the Titans captain, Hardik Pandya, as a brand ambassador.
The partnership kicked off with the Havmor’s TVC campaign, headlined by Pandya.
Komal Anand, Managing Director, Havmor Ice Cream, commented:
“At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers.
“Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.“
Hardik Pandya, Captain of the Gujarat Titans, said:
“Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.“
Arvinder Singh, COO of the Gujarat Titans, added:
“Havmor is a top legacy ice cream brand from Gujarat and has created its identity all over India. The Gujarat Titans believe in building a brand based on excellence and we are delighted to partner with Havmor – looking ahead to a great association.“
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