Haas joins hands with NeverMile

American Formula One team Haas have announced a new partnership with Tokyo-based technology firm, NeverMile. The partnership which was announced during the recently concluded Austrian Grand Prix 2026 race weekend, will see NeverMile work with the team to help Haas enhance their business opportunities, both will also share knowledge related to global operations and supply chain management, and work on new opportunities in overseas markets. NeverMila will also have branding on the Haas race car, garage and on the team’s digital assets starting from the Austrian Grand Prix 2026.

Ayao Komatsu, Team Principal of TGR Haas F1 Team, commented,

“We’re naturally very pleased to further strengthen our growing partner portfolio with the addition of NeverMile this week. We simply believe in authentic partnerships with brands that truly align with who we are as a team. In NeverMile we have a like-minded partner with a focus on continued excellence and value. I’m excited to welcome them into our world within Formula 1, integrating their expertise to improve our operational efficiency, with mutual benefits for us all.”

Kota Fukasaku, Founder and CEO at NeverMile, added,

“We are delighted to announce this partnership with TGR Haas F1 Team. Formula 1 is not only the pinnacle of motorsport but also an environment that demands world-class operational excellence. Since our founding, NeverMile has supported operational transformation and software development across supply chain-intensive industries, particularly logistics and manufacturing. Through this partnership, we look forward to deepening our engagement with one of the world’s most advanced operational environments, creating new knowledge and value together, and translating those outcomes into greater value for our customers. As a technology company founded in Japan, we will continue to actively pursue growth opportunities in global markets.”