TGR Haas F1 Team join hands with NeverMile

TGR Haas Formula One Team have announced a partnership with Tokyo-based tech company NeverMile.

The partnership will see NeverMile work with the team to help the American outfit “advance business opportunities, share knowledge related to global operations and supply chain management, and pursue new opportunities in overseas markets while enhancing corporate value.”

NeverMile will also have a branding presence on the Haas race car, the VF-26, as well as across the team’s garage and official digital assets, starting with the upcoming Austrian Grand Prix.

Ayao Komatsu, Team Principal of TGR Haas F1 Team, commented:

“We’re naturally very pleased to further strengthen our growing partner portfolio with the addition of NeverMile this week. We simply believe in authentic partnerships with brands that truly align with who we are as a team. In NeverMile we have a like-minded partner with a focus on continued excellence and value. I’m excited to welcome them into our world within Formula 1, integrating their expertise to improve our operational efficiency, with mutual benefits for us all.”

Kota Fukasaku, NeverMile Founder and CEO, added:

“We are delighted to announce this partnership with TGR Haas F1 Team. Formula 1 is not only the pinnacle of motorsport but also an environment that demands world-class operational excellence. Since our founding, NeverMile has supported operational transformation and software development across supply chain-intensive industries, particularly logistics and manufacturing. Through this partnership, we look forward to deepening our engagement with one of the world’s most advanced operational environments, creating new knowledge and value together, and translating those outcomes into greater value for our customers. As a technology company founded in Japan, we will continue to actively pursue growth opportunities in global markets.”