Consumer electronics brand Haier Appliances India has been confirmed as a Gold Sponsor of the 2025 Asia Cup following a partnership agreement.
The deal will see Haier enjoy branding visibility across the stadiums as well as “high-impact touchpoints” over the course of the tournament. Haier will also host in-stadia activations and fan engagement activities.
NS Satish, President, Haier Appliances India, commented:
“Haier’s association with Asia Cup 2025 reflects our long-term vision of becoming a brand that’s deeply embedded in the cultural fabric of India. Cricket is more than a sport, it’s a national emotion that mirrors our core values of passion, resilience, and innovation. Through this partnership, we aim to forge meaningful connections with India’s new generation of consumers by delivering brand experiences that truly resonate with their aspirations. It also provides a powerful platform to showcase Haier’s cutting-edge innovations, designed to empower smarter living with technology that is intuitive, relevant and crafted for today’s fast-evolving lifestyles.“
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