The Fédération Internationale de l’Automobile (FIA) has announced a partnership with South Korean tyre manufacturer Hankook, which joins its Global Partner Programme.
Going forward, Hankook will serve as an Official Partner of the FIA Awards as well as the FIA Sustainable Innovation Series (SIS), a global event platform. It will also serve as the Exclusive Technical Partner and Tyre Supplier of the Formula E series and the FIA World Rally Championship.
Mohammed Ben Sulayem, FIA President, commented:
“Sustainability and technological innovation are at the heart of our missions at the FIA, so I am delighted to welcome Hankook as a new partner. This new partnership with Hankook reflects the global growth of our FIA Global Partner Programme, and through collaboration it will strengthen our work to make motorsport and mobility safer.”
Craig Edmondson, FIA Chief Commercial Officer, said:
“Through our expanding Global Partner Programme, the FIA is working alongside leading international organisations that share our commitment to driving innovation, sustainability, and safety across both motorsport and mobility. We are pleased to welcome Hankook into the FIA Global Partner Programme. Together, we will continue to accelerate progress and shape a more sustainable, future?focused mobility ecosystem.”
Jongho Park, Hankook Tire Europe President & COO, added:
“The FIA and Hankook share the belief that technological innovation can only be effective on a sustained basis if it combines safety, fairness and responsibility. As Global Partner of the FIA, we want to use our expertise in technology and sustainable tyre development to drive the mobility of the future – in motorsport and beyond.”
JBL India have released a new digital campaign starring New Zealand cricketers Daryl Mitchell and…
McLaren racing have announced a partnership extension of their long-standing deal with online trading broker,…
Formula E has announced a new multi-year partnership with Levy's retail arm, Levy Merchandising, who…
Formula One has announced an extension of their partnership with beIN SPORTS, with the latter…
British Formula One team Williams Racing has announced a new multi-year partnership with British multinational…
After the league games last weekend, Gameweek 29 will take place midweek with the FA…