Following are the companies and organisations that serve as sponsors and brand partners to Pro Kabaddi League team Haryana Steelers and enjoy a strong branding presence across their physical and digital assets.
The Indian online fantasy sports platform was announced as the Main Sponsor of Haryana Steelers in December 2021.
APL Apollo Steel Pipes
The Ghaziabad-headquartered Indian steel pipes manufacturer has been serving as a Principal Sponsor to Haryana Steelers since July 2019. As per the deal, as part of the branding rights, the APL Apollo logo features most prominently on the front of the PKL team’s playing jerseys.
The Mumbai-based Indian glassware and kitchenware brand was announced as a Principal Sponsor of Haryana Steelers in December 2021, adding another two years to a partnership that existed in the past two PKL seasons as well.
The 2021 agreement sees the Borosil logo feature on the back of the Steelers’ playing shirt. Apart from branding rights, the deal also sees Borosil supply the team with its products, with the two parties also working on co-branded initiatives to promote the importance of hydration and well-being.
Based out of Ahmedabad, the Indian online bitcoin and cryptocurrency trading platform was announced as a Principal Sponsor of the PKL team in December 2021. As per the deal, as part of the branding rights, the Zebpay logo features on the sleeve of the team’s playing jersey.
Noida-headquartered electrical equipment manufacturer, HPL Electric & Power Ltd, has been an Associate Sponsor of Haryana Steelers since July 2019. As per the deal, as part of the branding rights, the logo of HPL’s LED products range (HPL LED) features on the right matchday-shirt-sleeve of the Steelers.
The sports portal of the Philippines-based online gambling company Dafabet announced the extension of its sponsorship of Haryana Steelers in December 2021 to cover PKL Season 8. As an Associate Sponsor, DafaNews has its logo featured on the left matchday-shirt-sleeve of the Steelers.
DafaNews is also the official presenter of the Steelers’ match reports which are available on the team’s website.
With Haryana Steelers being owned by JSW Sports, the sports division of The JSW Group, other brands of the Indian corporation serve the PKL team as their sponsors.
Here are the JSW-owned brands that are listed as Associate Sponsors to Haryana Steelers on the team’s website:
JSW Cement is an Indian cement manufacturing company headquartered in Mumbai with manufacturing units in Vijayanagar (Karnataka), Nandyal (Andhra Pradesh), Salboni (West Bengal), Jajpur (Odisha) and Dolvi (Maharashtra).
JSW Colouron+ is a colour-coated steel roof sheets brand of JSW Steel, a Mumbai-headquartered steel-making subsidiary of JSW Group with manufacturing plants in Vasind, Tarapur, and Kamleshwar (all in Maharashtra).
BKT (Balkrishna Industries Limited)
The Mumbai-headquartered Indian tyre manufacturer also serves as an Associate Sponsor to Haryana Steelers. As part of the branding rights, BKT’s logo can be seen on the playing shorts of Steelers players.
The Bangalore-based Indian nuts-, seeds-, and berries-based snacking products manufacturer was announced as an Associate Sponsor and the Healthy Snacks Partner of Haryana Steelers in December 2021.
The Noida-headquartered Indian tech company that provides digital payment system, e-commerce and financial services serves as a Partner to Haryana Steelers. In the past, PayTM Insider, a booking platform for events ranging from sporting spectacles to online courses, has served as the Official Ticketing Partner to the PKL team.
Inspire Institute of Sport (IIS)
Based in Vijayanagar, Karnataka, the IIS is an Indian institution with special focus on sports education. The institution was created by JSW Sports, the JSW Group division that also owns Haryana Steelers.
Alchemist is an Indian multi-speciality hospital located in Panchkula, Haryana.
The Gurgaon, Haryana-headquartered Indian sportswear brand serves as the Official Kit Partner to Haryana Steelers since July 2019.
94.3 MY FM
The Indian radio stations network serves as the Official Radio Partner to Haryana Steelers since September 2019.