Energy drink brand HELL ENERGY has roped in Indian professional cricketers Mohammed Shami and Shardul Thakur as their cricket-special brand ambassadors.
The partnership kicked off the launch of the brand’s limited-edition packaged energy drink — HELL Cricket Crazy.
Speaking about the association, Mohammad Shami said:
“It is the determination to win against all odds and to strive for excellence that keeps me going as a cricketer. I am exhilarated to be representing one of the leading brands in Energy Drinks and look forward to the exciting moments ahead. The success of this drink can be attributed to its excellent quality and this attribute resonates completely with my philosophy of trying to be the best in one’s domain, irrespective of the many challenges that life may throw at us.“
Shardul Thakur said:
“I am thrilled to be associated with a global brand like HELL ENERGY, whose interest in promoting sports align with mine. As a supporter of our Team during the ongoing Cricket World Cup, HELL is a great accompaniment for all of us. So grab HELL ENERGY and cheer with all your power.“
Unnikannan Gangadharan, Country Head, HELL ENERGY India, added:
“HELL ENERGY is a brand that has consistently supported sports through various partnerships and is loved by many for its deep connection. We are proud to associate ourselves with two outstanding cricketers during the most sought after Cricket Tournament in 2023. The dynamism, style and flair that these two cricketers exude fits the message that we want the brand to stands for with their undying passion for the game.“
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