Hull City AFC announce McVitie’s partnership

Hull City Association Football Club have announced a partnership with snacking company pladis, bringing its biscuit brand McVitie’s on board as a sleeve sponsor.

Through the partnership, McVitie’s logo will be present on the sleeve of the Tigers’ first-team shirt throughout the 2026/27 season. Further matchday activations at the Hull City home ground, the MKM Stadium, as well as branding rights across the club’s official digital and social media channels are also part of the agreement. 

With this partnership, McVitie’s returns to the Hull City sponsorship portfolio for the first time since the 2023/24 season.

Acun Ilicali, Chairman, Hull City, commented:

“As a Club, we are delighted to welcome McVitie’s back to the Hull City family and to begin this new partnership with such an iconic British brand.

“After 10 years away from the Premier League, we are incredibly excited to be back, and it is fantastic to have McVitie’s alongside us. We look forward to working together to create some exciting moments for our supporters, both at home and overseas, throughout the upcoming season.“

Mete Buyurgan, Managing Director UK & Ireland at pladis, owner of McVitie’s, said:

“We’re incredibly excited to be partnering with Hull City at such an exciting moment in the Club’s history. There’s a natural connection between football and McVitie’s – both are at their best when they bring people together. We’re proud to support the Club as it returns to the Premier League and look forward to celebrating and creating memorable moments with fans throughout the season.”