Hull City inks new McVitie's partnership

English football club Hull City has announced a new partnership with snacking company pladis which will see pladis’ brand McVitie’s become the Official Sleeve Partner of the club. McVitie’s will have their logo present on the sleeve of Hull City’s first team’s playing kits for the 2026/27 season season and also have matchday activations at the MKM Stadium and branding across the club’s digital and social media channels. 

The partnership also sees McVitie’s return to the club as a partner after having been a partner of the club for the 2023/24 season. 

Acun Ilicali, Chairman, Hull City, commented,

“As a Club, we are delighted to welcome McVitie’s back to the Hull City family and to begin this new partnership with such an iconic British brand. After 10 years away from the Premier League, we are incredibly excited to be back, and it is fantastic to have McVitie’s alongside us. We look forward to working together to create some exciting moments for our supporters, both at home and overseas, throughout the upcoming season.“

Mete Buyurgan, Managing Director UK & Ireland at pladis, owner of McVitie’s, said,

“We’re incredibly excited to be partnering with Hull City at such an exciting moment in the Club’s history. There’s a natural connection between football and McVitie’s – both are at their best when they bring people together. We’re proud to support the Club as it returns to the Premier League and look forward to celebrating and creating memorable moments with fans throughout the season.”