ICC inks long-term partnership with DP World to accelerate growth of cricket

The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner.

Beginning with the 2023 ICC World Test Championship Final on Wednesday in London, the UK, the collaboration will cover all significant ICC tournaments across both men’s and women’s cricket, including the ODI World Cups, the T20I World Cups, as well as the Champions Trophy.

The relationship, which was announced at the Oval Cricket Ground in London, is the first one the ICC has committed to for its next commercial rights cycle, which is set to begin in January 2024.

As the ICC’s Global Logistics Partner, DP World will apply customised logistics strategies throughout its operations. It will also be the exclusive owner of the match ball delivery moment. This asset will be enhanced by a number of other digital and experiential activities that DP World will develop jointly with the ICC.

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Daniel van Otterdijk, Chief Communications Officer, DP World, stated:

“DP World is truly delighted to embark on this journey with the International Cricket Council. Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling the sport into a new era of innovation and growth. We are excited about the limitless possibilities that lie ahead, offering our smart logistic expertise, and the positive impact we can make together.”

Anurag Dahiya, Chief Commercial Officer, ICC, said:

“It is with great excitement and pride that we welcome DP World to the ICC Commercial Partnership Programme. This partnership will not only span our upcoming events during 2023 but will also form an integral part of the ICC’s new commercial rights cycle, beginning in January 2024. It is set to be a partnership marked by deep integration and collaboration.With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity. We firmly believe that DP World is in an ideal position to help ICC meet these growing needs. Launching this partnership in such a landmark year for the sport is particularly exciting, with the ICC World Test Championship Final kicking off on Wednesday, and the ICC Men’s Cricket World Cup slated to capture the spotlight in October and November.“