MS Dhoni revealed as SpeakX brand ambassador

Indian cricketer Mahendra Singh Dhoni has been revealed as a brand ambassador for SpeakX, an AI-powered English speaking platform.

The new agreement builds on Dhoni’s existing relationship with the brand, with the 45-year-old being a recent investor in the company.

The announcement was made with the launch of SpeakX’s “Muh Khol, English Bol” campaign, which starred Dhoni. The campaign aims to encourage Indians to overcome hurdles while speaking in English.

As the face of SpeakX, Team India’s former World Cup-winning captain will not only appear in marketing and advertising campaigns for the brand, but also help recognise learners’ progress and encourage users as they reach key milestones.

On joining SpeakX, Dhoni said:

“Confidence doesn’t come from knowing more; it comes from putting yourself out there, practising and doing it again. I liked how this campaign brings that very real insight to life in a simple and relatable way.

“SpeakX gives people a space to practise English speaking and build confidence in real-life situations. I’m happy to be part of the journey and encourage learners as they make progress in the app.”

Arpit Mittal, SpeakX CEO and founder, added:

“SpeakX was built around a simple belief: people shouldn’t be held back by their spoken English from participating fully in the lives they are building. Most Indians have studied English for years but often haven’t had the space to practise speaking without the fear of being judged.

“‘Muh Khol, English Bol’ brings this idea to life in a simple, relatable and human way, encouraging people to take that first step. MS Dhoni brings his natural confidence and energy to the campaign, and his investment in SpeakX and role as Brand Ambassador is a strong endorsement of both the problem we’re solving and the opportunity ahead.”