Cricket News

ICC inks new deal with Fanatics

The International Cricket Council (ICC) and provider of licensed sports merchandise and global sports platform Fanatics have inked a new multi-year deal which will see the ICC use Fanatics’ platforms and technology to enhance its fan experiences across the world. 

As part of the deal, Fanatics will operate the ICC’s global online store for all the events and also handle the event retail for the upcoming events such as the ICC Men’s T20 World Cup in Australia, the ICC Women’s T20 World Cup 2023 and the ICC World Test Championship Final 2023.

Fanatics will also manufacture officially-licensed ICC products through its vertical commerce model, global manufacturing and distribution capabilities. 

The ICC’s upcoming online store will be launched in September 2022 and will be powered by Fanatics’ Cloud Commerce Platform. Fanatics will also showcase its new licensing opportunities with the ICC at the Brand Licensing Europe at ExCel London.

Speaking on the partnership, Anurag Dahiya, Chief Commercial Officer, ICC, commented:

We are delighted to welcome Fanatics to the ICC family. This partnership will be key in helping us take the cricket fan experience to the next level. The ICC’s licensing & merchandise programme aims to supplement cricket’s global strategy to reach more fans, through more channels, with more products from a wide range of fan merchandise – from apparel, accessories and headwear to official replica jerseys of the fans’ beloved teams. We look forward to extending our licensing presence to not only event host nations but all countries with passionate cricket-loving fans.

Matthew Primack, Senior Vice-President of International Business Development at Fanatics, added:

I am delighted that the ICC has chosen Fanatics to help it deliver a better retail experience to its millions of fans across the globe. Cricket fans are incredibly passionate about the sport and I am sure that they will be impressed with the retail experience and range of merchandise that will be available to them over the coming years.” 

Apart from the ICC, Fanatics also sports partnerships in place with multiple organisations and clubs worldwide, including the likes of Paris Saint-Germain, Manchester United, Chelsea, the NFL, the NBA, MLB, the International Olympic Committee, the Tour de France and Formula One.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Share
Published by
Aditya Chaudhuri

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

17 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

18 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

22 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

2 days ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

2 days ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

2 days ago