ICC inks Polycab partnership

The International Cricket Council (ICC) has announced electrical goods firm Polycab as an Official Partner of all its global events until the end of 2023.

The agreement will see Polycab sponsor all the major men’s and women’s ICC events in 2023, which will include the ICC Women’s T20 World Cup in South Africa, the ICC World Test Championship Final in the UK, and the ICC Men’s Cricket World Cup 2023 in India.

Polycab aims to reach out to wider audiences through the partnership and deepen the engagement with its existing customer base. 

Nilesh Malani, President & Chief Marketing Officer, Polycab, commented:

“It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council. The game is a passion for millions of fans worldwide, and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.“

Anurag Dahiya, Chief Commercial Officer, ICC, said:

“We are pleased to confirm that Polycab will be an official partner for ICC events up until the end of 2023. We look forward to collaborating with them on our upcoming events, as we deliver our vision of more fans enjoying our sport.“