Cricket News

ICC inks three years sponsorship deal with online stockbroker Upstox

Online stockbroker Upstox, formerly known as RKSV Securities, has confirmed a three-year agreement with the International Cricket Council (ICC). This partnership, which continues through the conclusion of the current trade rights cycle of the ICC, starts this month with the first ICC WTC Final between India and NZ (18-23 June, Southampton, UK). The financial terms of the deal are undisclosed.

Established in 2009, Upstox has expanded quickly over the years and is becoming one of India’s biggest online investing portals. This cooperation with ICC will be crucial to take Upstox to the next stage of development with a further 4 million consumers aboard. The emphasis of Upstox’s marketing has been to participate with youth since the brand strives to implement its objective of simple, fair, and accessible financial investments for everyone.

Speaking of the association, Anurag Dahiya, Chief Commercial Officer, ICC, said, “We are extremely pleased to welcome Upstox as an Official Partner of the ICC. As our marquee events around the world continue to attract a wide and passionate fanbase, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers. We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than 5 senior-level World Cups across Men’s and Women’s cricket.”

Commenting on the partnership, Ravi Kumar, Co-Founder & CEO, Upstox, said, “We are delighted to be the official partner of the ICC. There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio. Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India. We want to empower our customers by helping them maximize the potential of their investments with our tech-enabled and intuitive platform.”

Apart from the ICC World Test Championship Final in 2021, the collaboration will cover the Men’s T20 World Cup 2021, U19 Men’s Cricket World Cup 2022, Women’s Cricket World Cup 2022, Men’s T20 World Cup 2022, Women’s T20 World Cup 2023, World Test Championship Final 2023, Men’s Cricket World Cup Qualifier 2023, and Men’s Cricket World Cup 2023.

Staff

Share
Published by
Staff
Tags: ICCUpstox

Recent Posts

One Position Every PL Club Need To Address This Transfer Window: Part-1

With less than two months remaining until the 2025 Winter Transfer Window, most Premier League…

8 hours ago

South Africa vs India 1st T20I: Preview and Predictions

Can Suryakumar Yadav and co. take a series win in South Africa? While the Indian…

9 hours ago

Bayer 04 Leverkusen Sponsors 2024-25

Following are the companies and organisations that serve as sponsors and brand partners to Bundesliga…

13 hours ago

Australia vs Pakistan 2nd ODI: Preview and Predictions

Australia vs Pakistan 2nd ODI: Preview and Predictions The Australian summer kicked off with a…

1 day ago

Stake F1 Team Kick Sauber reveal Gabriel Bortoleto as second driver for 2025

Stake F1 Team Kick Sauber have announced that Gabriel Bortoleto will be taking the second seat for them…

1 day ago

Stake F1 Team Kick Sauber to part ways with both Valtteri Bottas and Zhou Guanyu after this season

Stake F1 Team Kick Sauber have announced that Valtteri Bottas and Zhou Guanyu will leave at the end…

1 day ago