ICC signs new deal with Unilever

Rexona and Dove come onboard

The International Cricket Council (ICC) has signed a new two-year partnership with Unilever, which will see Unilever’s personal care brands, Rexona and Dove join as the first ever ICC women’s cricket partners. The partnership was announced on the occasion of Women’s Day 2025. 

The partnership will look to boost the women’s game and will support major events such as the  Women’s T20 World Cups, U19 Women’s T20 World Cups, and the inaugural Women’s Champions Trophy in 2027. The Rexona partnership will see the Rexona sponsor the  Flag Bearers programme and both will work on various digital campaigns and other fan experiences. Rexona will also host various series of women’s criiio festivals to raise awareness about women’s hygiene.

Jay Shah, Chair, ICC, said,

“This International Women’s Day we are proud to announce a groundbreaking partnership with Unilever, which signifies a pivotal moment for women’s cricket. By aligning with a global leader like Unilever and its personal care brands for the ICC’s first ever women’s partnership, we are not only securing valuable commercial support but also reinforcing the growing importance of women’s sport on the world stage. This collaboration will empower female cricketers, inspire future generations, and contribute significantly to the continued growth and success of women’s cricket globally.”