ICC signs new deal with Sobha Realty

Sobha Realty joins as Global Partner

The International Cricket Council (ICC) has announced a new partnership agreement with luxury real estate brand Sobha Realty, who will join the ICC as a Global Partner for the ICC Men’s events starting from the Champions Trophy 2025. The deal will see Sobha Realty acquire broadcast and digital rights along with in-stadia branding at the events.

ICC and Shobha Realty will work together on content celebrating ‘Art of The Detail’ and moments that define the highest level of cricket. 

Jay Shah, Chair, ICC, commented,

“We are delighted to welcome Sobha Realty as a Global Partner in the ICC’s Commercial Partner Programme, aligning with some of the most iconic events in the cricketing calendar. This partnership represents a powerful fusion of two brands that share a commitment to excellence and passion. With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale.”

Ravi Menon, Chairman of Sobha Group, added,

“Our partnership with the ICC marks yet another milestone in Sobha Realty’s global journey. It reflects our shared commitment to delivering exceptional experiences to a worldwide audience while reinforcing our presence on the international stage. This collaboration is a testament to our pursuit of excellence, aligning Sobha Realty with the world’s finest. It extends our engagement with millions of passionate fans across continents, further enhancing our global influence.”