Categories: Cricket News

ICC to join hands with Himalaya

The International Cricket Council (ICC), the world’s governing body for cricket, is on the brink of signing yet another sponsorship contract in India. As per the reports, the 3-year arrangement between the parties was negotiated last year but could not be completed as Covid-19 was postponed from the T20 World Cup. Himalaya Goods can benefit from exposure at ICC events such as the ICC T20 World Cup in India and other events during the deal period.

ICC also has onboarded a wide array of sponsors of brands including NISSAN, OPPO, MRF Tires, Boooking.com, Byju’s, Emirates, MoneyGram, BIRA, Coca-Cola, Royal Stag, Dream11, UBP.

Himalaya has a long tradition of promoting Indian sports through sponsorship arrangements. It was a supporter of the Indian Super League for the 2020/21 season and has previously partnered with ISL clubs, including Chennaiyin FC. Himalaya has also supported Royal Challengers Bangalore in previous IPL promotions, and celebrities such as Virat Kohli and Rishabh Pant have endorsed Himalaya cosmetics.

Staff

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

1 hour ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

1 hour ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

9 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

9 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

10 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

10 hours ago