IESF inks Nielsen partnership

The International Esports Federation (IESF) has inked a new partnership with data, research and analytics firm Nielsen. 

The partnership will see Nielsen provide the IESF with data for the upcoming World Esports Championships Finals event, which is going to be held in Bali, Indonesia in December 2022. Nielsen will not only provide data but also review, analyse and verify the data which will be used to grow the esports ecosystem worldwide by the IESF.

Boban Totovski, Secretary General, IESF, commented:

“IESF is proud and excited to work with Nielsen to ensure cutting-edge data analytics at this year’s WE Championships Finals. This is the perfect opportunity to build a strong foundation of real data and value with regard to our events and esports more broadly. We have no doubt the insights collected from our largest event will help identify future opportunities for growth so that, ultimately, we can bring esports to even more people worldwide.“

Mike Wragg, Managing Director, Nielsen Sport, said:

“At Nielsen, we have been measuring major esports events around the world for more than five years. We pride ourselves on our independent and robust methodology, which has benefitted many major buyers and sellers of sponsorship over the years. The WE Championships Finals is a further opportunity to provide valuable and actionable insights and we hope that by working with IESF on this, we can help contribute to the future development and expansion of Esports across the world.“