Following are the organisations serving as sponsors and brand partners to the Indian Super League (ISL) and enjoying a strong branding presence across its physical and digital assets during its 2024/25 season.
Parimatch, a sports betting company based in Europe, first became an official partner of the Indian Super League in 2021, with its sports news division, Parimatch News, acquiring pitch-side and digital branding rights.
Ahead of the 2024/25 season, Parimatch Sports replaced Parimatch News as the league’s official partner.
In September 2024, the ISL announced a sponsorship deal with KMF Nandini, a dairy company based in Karnataka, roping it in as an official partner.
The Jalandhar-headquartered sports equipment manufacturer was announced as the official ball partner of the ISL in August 2018.
In 2024, the ISL announced Nivia Sports’ continuation as its official ball partner after agreeing a multi-year extension deal, which designated Nivia Sports’s “Football Shastra 2.0” as the official ball for the league over a three-year period, starting with the 2024/25 season.
It was announced before the commencement of the 2023/24 ISL season that Viacom18 had signed a two-year contract to serve as the league’s exclusive media rights holder.
As per the agreement, Viacom18 channels Sports18 and VH1 broadcast ISL matches.
Asianet Plus is an Indian Malayalam-language general entertainment pay television channel operated by Disney Star, a subsidiary of Disney India.
In September 2024, Asianet Plus was roped in as an official broadcast partner of the league for the 2024/25 season.
As per the deal, Asianet Plus provides live coverage for all ISL games with Malayalam commentary.
The over-the-top (OTT) media streaming service owned by Viacom18 has served as the ISL’s streaming partner since the league’s 2023/24 season.
The English football topflight signed a “Mutual Cooperation Agreement” agreement with the ISL in June 2014, becoming in the process its Strategic Partner. This partnership was last renewed in February 2020.
The partnership has seen the Premier League support the ISL since its inaugural season in 2014.
The Premier League has helped the Indian league develop and enforce its policies and marketing strategies, with youth teams from Premier League clubs also coming to India to participate in co-organised tournaments.
By helping the ISL grow, the Premier League aims to tap into the potential of Indian football.
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