Belgian former footballer Eden Hazard has been revealed as a global ambassador of Stake, an online sportsbook and casino.
As per the partnership agreement, the former Chelsea, Real Madrid, and Belgium national team forward will work with Stake on a host of marketing campaigns and fan engagement activities, with Stake aiming to reach out to football fans across the world during the FIFA World Cup year.
On joining Stake, Hazard commented:
“I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages. Football has given me so many incredible memories, from lifting domestic and European trophies to captaining my country and making lifelong friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake. Football fans worldwide are incredibly passionate, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy while delivering innovative, community-focused experiences. Let’s make the journey one to remember!”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair, and big-stage performance – qualities that resonate strongly with our global community. Eden’s legacy in world football speaks for itself. He has performed at the very highest level and understands what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador. His worldwide appeal and deep connection with fans across Europe, Asia, and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.”
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