Following are the organisations that serve as sponsors and brand partners to the Indian Super League (ISL), the topflight of professional men’s football in India, for the 2022-23 season and enjoy a strong branding presence across its physical and digital assets.
Also read: Indian Super League Sponsors 2021-22
The New Delhi-headquartered Indian two-wheeler vehicles manufacturer has been the Title Sponsor of the ISL since its inaugural season in 2014. Most recently, the company renewed its deal with the ISL in January 2020 in a three-year agreement reportedly worth ?160 crore.
Launched in 2013, Jindal Panther TMT has been providing premium TMT rebars manufactured in state-of-the-art facilities for housing and construction needs. During the 2022/23 ISL season, Jindal Panther TMT rebars was announced as an official partner of the Indian Super League.
The Jalandhar-headquartered sports equipment manufacturer was announced as the official ball partner of the ISL in August 2018 on a three-year deal. The deal sees Nivia supply footballs to every club in the league for both matchdays and training sessions.
Limca Sportz, a sports beverage company, and the ISL agreed to work together for the 2022/23 season. As per the agreement, Limca was the official beverage sponsor of the ISL.
The American fast-food chain KFC also teamed up with the ISL for its 2022/23 season. As part of the agreement, KFC joined the Indian professional football topflight as an official sponsor for its 2022/23 edition. This association allowed football fans to enjoy KFC Street Football.
The Mumbai-headquartered Indian fantasy sports platform serves as the Official Fantasy Football Partner to the ISL. The deal sees Dream11 hold rights to officially host a fantasy football competition on behalf of the league. It also holds the licence to feature the official branding of the league and its clubs.
Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing collectors of digital assets to display and interact with their virtual goods in augmented reality (AR), virtual reality (VR) and in 3D on PCs.
Ahead of the 2021/22 ISL season, Virtua was announced as an ISL partner for the league to launch its exclusive non-fungible tokens (NFTs) as digital collectibles.
The English football topflight signed a “Mutual Cooperation Agreement” agreement with the ISL in June 2014, making the former a Strategic Partner for the latter. This partnership was last renewed in February 2020.
The partnership means that the Premier League has been a supporter of the ISL since its inaugural season back in 2014. The Premier League has helped the Indian league in the development and enforcement of its policies and marketing strategies, with youth teams from Premier League clubs also coming to India to participate in co-organised tournaments. By helping the ISL grow, the Premier League aims to tap into the massive potential of Indian football.
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