The MLS club have signed their first-ever sleeve sponsorship deal.
Major League Soccer side Inter Miami have announced their first-ever sleeve sponsorship with software company Xmanna. The multi-year deal will see the Xmanna logo feature on the right-hand sleeve of the Inter Miami jerseys starting from 2022.
Along with the logo placement, Xmanna will also gain visibility across Inter Miami’s various marketing platforms and also at the club’s DRV PNK Stadium. The deal will also see both parties introduce new gamification elements within the club’s official app, which will enable supporters to compete for prizes.
Speaking about the partnership, Steve Stein, Chief Executive and Co-Founder, Xmanna, commented:
“Inter Miami CF is a young, forward-thinking club with a large local and global fan base. Xmanna’s partnership with Inter Miami will allow the club to elevate the fan experience through our loyalty and gamification platform while increasing our global brand awareness in the process!”
Xavier Asensi, CEO, Inter Miami, added:
“Inter Miami is committed to establishing partnerships with organizations that share our passion to deliver unique engagement opportunities for our fans, and XMANNA is that kind of innovative company.
“This is a significant agreement that benefits our Club and our fans. We are thrilled to welcome XMANNA as a Main Partner of the Club and the first one to be worn on our jersey sleeve. We are eager to collaborate with them on our new platform that will greatly enhance the fan experience.”