Inter Miami CF find new partner in IM8

Club Internacional de Fútbol Miami, commonly known as Inter Miami CF, have announced a multi-year partnership with Prenetics Global Limited, a health and longevity brand owned by club owner David Beckham.

Prenetics Global Limited-owned IM8 brand will thus become the Official Health Supplements Partner of Inter Miami, with the club in turn acquiring an equity stake in Prenetics.

The partnership will see IM8 enjoy branding exposure at the Nutritional Centre of Inter Miami’s Florida Blue Training Centre, with its products Daily Ultimate Essentials, Daily Ultimate Longevity, and The Beckham Stack made available to all Inter Miami players and staff members.

IM8 will also gain access to player name, image, and likeness (NIL) rights for a minimum of four Inter Miami players for promotional and marketing campaigns around the world. IM8 will have branding exposure at Nu Stadium, Inter Miami’s new home ground, via LED field-level signage, concourse displays, and scoreboard commercials, as well as across the club’s official digital platforms and website.

Additionally, a co-branded digital content series and matchday fan activations are also part of the agreement.

David Beckham, Co-owner, Inter Miami, commented:

“I’ve always believed that performance starts with how you prepare and how you look after yourself. That’s one of the reasons I’m proud to see Inter Miami partner with IM8 – it’s a great product built on science, innovation, and the drive to help people feel and perform at their best.”

Danny Yeung, CEO of Prenetics and co-founder of IM8, added:

“Inter Miami has never taken equity in a brand partner before – they have now, and that partner is Prenetics. That alone tells you what the club thinks of IM8. We’re not putting a logo on a wall. We’re embedding IM8 into the daily routines of players on a world-class roster, as we’re building the next generation of IM8 products. With Inter Miami joining Giannis, Sabalenka, and Bearman, IM8 now has equity partners across the four biggest sports in the world – football, basketball, tennis, and Formula 1. That’s the foundation we’re building on.”