Inter Miami finds new partner in IM8

Major League Soccer (MLS) club Inter Miami CF has announced a multi-year partnership with David Beckham’s health and longevity brand, Prenetics Global Limited, which will see Prenetics’ brand IM8 become the Official Health Supplements Partner of the Beckham-owned club. Additionally, the partnership also sees Inter Miami CF take an equity stake in Prenetics. 

The partnership will see IM8 get branding at the Nutritional Centre at the club’s Florida Blue Training Centre and their products such as the  Daily Ultimate Essentials, Daily Ultimate Longevity, and The Beckham Stack — will be made available to all Inter Miami players and staff members. IM8 will also gain access to  player name, image, and likeness (NIL) rights for a minimum of four Inter Miami players for promotional and marketing campaigns around the world. IM8 will have their branding across the Nu Stadium and on the club’s digital platforms including  LED field-level signage, concourse displays, scoreboard commercials, the club’s official website, and a co-branded digital content series along with hosting fan activations on matchdays. 

David Beckham, Co-owner, Inter Miami, commented,

“I’ve always believed that performance starts with how you prepare and how you look after yourself. That’s one of the reasons I’m proud to see Inter Miami partner with IM8 – it’s a great product built on science, innovation, and the drive to help people feel and perform at their best.”

Danny Yeung, CEO of Prenetics and co-founder of IM8, added,

“Inter Miami has never taken equity in a brand partner before – they have now, and that partner is Prenetics. That alone tells you what the club thinks of IM8. We’re not putting a logo on a wall. We’re embedding IM8 into the daily routines of players on a world-class roster, as we’re building the next generation of IM8 products. With Inter Miami joining Giannis, Sabalenka, and Bearman, IM8 now has equity partners across the four biggest sports in the world – football, basketball, tennis, and Formula 1. That’s the foundation we’re building on.”