Football Club Internazionale Milano (commonly known as “Inter Milan”) have renewed their partnership with Heinz following a multi-year renewal that will see Heinz continue on as the Official Sauce Partner of the Milanese Italian professional football club until the end of the 2024/25 season.
The partnership, which first kicked off in 2022, will continue to see the two parties work towards delivering the best experiences for the Inter fans, while Heinz will continue to have branding presence at Inter’s home games at San Siro — both on hoardings and in hospitality rooms. Heinz products will also be present at the stadium and during special club events.
Francesco Meschieri, Heinz Head of Marketing Italy, commented:
“Watching a football match with friends while also sharing a tasty treat can make an evening unique, and we’re masters at this in Italy! This is why we are thrilled to renew our partnership with Inter: we want to continue to inspire our consumers every day by taking to the pitch alongside their greatest passions. There are still so many stories to be told together, and we are happy that Inter is a partner with whom we share ambitious goals and targets.“
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