Football Club Internazionale Milano (commonly known as “Inter Milan”) have renewed their partnership with Heinz following a multi-year renewal that will see Heinz continue on as the Official Sauce Partner of the Milanese Italian professional football club until the end of the 2024/25 season.
The partnership, which first kicked off in 2022, will continue to see the two parties work towards delivering the best experiences for the Inter fans, while Heinz will continue to have branding presence at Inter’s home games at San Siro — both on hoardings and in hospitality rooms. Heinz products will also be present at the stadium and during special club events.
Francesco Meschieri, Heinz Head of Marketing Italy, commented:
“Watching a football match with friends while also sharing a tasty treat can make an evening unique, and we’re masters at this in Italy! This is why we are thrilled to renew our partnership with Inter: we want to continue to inspire our consumers every day by taking to the pitch alongside their greatest passions. There are still so many stories to be told together, and we are happy that Inter is a partner with whom we share ambitious goals and targets.“
Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…
Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…
Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…
Manchester United is undoubtedly one of the most followed football clubs in the world, boasting…
Can Bangladesh have a strong away series? A struggling and injury-hit Bangladesh have reached West…
Cricket is a great humbler! One day, you are on top, and the next day,…