Inter Milan score Panasonic deal

Panasonic joins as the club’s Official Air Quality Partner.

Serie A giants Inter Milan have announced Japanese electronic brand Panasonic as their Official Air Quality Partner. The partnership will see both parties collaborate on multiple marketing campaigns and activities which will include product placement at different club locations and also pitchside branding at Inter Milan’s home stadium, the San Siro, during the Serie A and Coppa Italia games.

Alessandra Antonello, Corporate CEO of FC Inter Milan, commented:
“We are delighted to announce that Panasonic has joined the Nerazzurri family as Air Quality Partner. Technology and innovation are crucial in the development of our Club and this new partnership represents a further step in the path of innovation that Inter has undertaken in recent years. In Panasonic, we have found many of the values that characterise our club: not only the innovative impulse but also the attention to the welfare of individuals.”

Luca Danovaro, Chief Revenue Officer of FC Inter Milan, added:
“We are proud that a brand like Panasonic has chosen Inter to become part of the world of football in Italy. This new agreement brings together two global companies, symbols of excellence in their respective fields, and represents further evidence of the evolution of our brand and its attractiveness at international level and not only in the world of football.”

Andrea Cetrone, Panasonic Heating & Cooling Solutions Italy Country Manager, stated:
“Well-being and sustainability are the roots of Panasonic’s mission from its foundation until today. Through our partnership with Inter, we want the value of our technology, which is present in our residential and commercial air conditioning solutions for small and large environments, to be shared with all sports fans and beyond.”

Stefania Bracco, Marketing manager of Panasonic Heating & Cooling Solutions Italy, said:
“Panasonic began researching solutions for indoor air quality in 1997. Over the years, studies have been conducted that led to the birth of nanoe™ X technology, based on hydroxyl radicals contained in air humidity. The continuous commitment to improving air quality has led to continuous tests to verify the inhibition effects of this technology on pathogenic microorganisms (bacteria, moulds and viruses) and allergens and the breakdown of PM 2.5 particles, leading to many different certifications tested by 3rd party laboratories available in our website.”

Panasonic previously teamed up with Inter to provide them with more than 200 portable nanoe X generators. The channel through which the nanoe X generators distribute the nano particles within the environment is the humidity already present in the air, bringing about two important benefits:
extending the lifespan of OH hydroxyl radicals and
covering the volume of the environment inside which the nanoe X technology acts
These portable generators have been placed in various places around the Suning Training Centre, the Inter Headquarters, the San Siro and the Suning Youth Development Centre.