Serie A TIM side Inter Milan have struck a sponsorship agreement with the football magazine division of LeoVegas.News, which has been brought on board as the new infotainment partner on a three-year deal.
By providing the football-focused magazine with exclusive content and club-related trivia, this partnership will enable LeoVegas.News to capitalise on the Serie A giants’ global fan following.
Additionally, over the course of the partnership, LeoVegas.News will be exposed to new audiences with brand exposure on the sideline LED boards and on the big screen as well at the San Siro, Inter’s home ground.
Commenting on the deal, Luca Danovaro, Chief Revenue Officer of Inter Milan, said:
“We are very glad to welcome LeoVegas.News into the Nerazzurri family of partners. The promise of exclusive content of the highest quality to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company, and we are happy to have found the same attention to and desire of growth in this field with LeoVegas.News. This new partnership will allow our fans to be part of the Inter World even more.”
Niklas Lindahl, CMO of LeoVegas.News, added:
“We are particularly proud to become the Infotainment Partner of FC Internazionale Milano, one of the most famous and loved clubs on an international level. Our partnership rests on our shared cultural approach towards digital entertainment that involves and excites Nerazzurri fans and football lovers in general, who can tell anecdotes, stories and interesting trivia for our users.
“Moreover, through Inter Legends, we can retrace the great history of the Nerazzurri and narrate the crucial moments that have made it one of the most important teams in the world. Our aim will be to spread and highlight the values and sporting heritage that binds LeoVegas.News to Inter, in order to further enthuse the fans of the Nerazzurri club and accompany the team on a path that we hope will be as successful as possible, from all points of view.”
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