This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Kolkata Knight Riders (KKR) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
VIDA Powered by Hero
As part of the deal, VIDA also launched a co-branded special edition scooter, Vida VX2 Plus KKR in the purple and gold aesthetics. Also, “the “Vida Electrifying Player of the Match” will receive a customized scooter after each of KKR’s wins.” The VIDA brand logo will feature prominently at the front of the KKR Matchday jersey.
The partnership will be effective until the 2028 season.
BKT
Mumbai-based tyre giant BKT became an integral part of the IPL sponsorship ecosystem in 2021 by associating with seven teams. In 2024, BKT continued its association with KKR as a Principal Sponsor.
As part of the deal, the BKT brand logo features on the back of the KKR matchday shirt.
RR Kabel
In February 2025, the Knight Riders announced a multi-year partnership with consumer electrical firm RR Kabel.
As per the agreement, RR Kabel serves as KKR’s Principal Partner. That brand has its logo featured on the right chest of all KKR apparel, aiming to widen its presence through the partnership.
This is RR Kabel’s second partnership with the reigning IPL champions, having previously acted as a KKR partner during the 2021 IPL season.
Reliance Jio
The Indian telecom giant has been associated with all IPL teams since 2018. As part of the deal, the Jio brand logo features on the sleeve of the KKR Matchday jersey.
Joy Personal Care
Joy Personal Care became an associate sponsor of KKR in March 2022.
The partnership includes branding rights and collaborations on television commercials and fan-engagement programmes.
The brand’s logo also features on the matchday shirt sleeve of KKR players.
Vikram Solar
In March 2025, the Knight Riders announced a partnership with Indian solar photovoltaic (PV) module manufacturer Vikram Solar, roping it in as their Official Clean Energy Advocate.
The deal entails Vikram Solar working with KKR towards raising awareness about sustainability. Its logo features on the KKR jersey, with the two also working on several fan engagement activities.
Jac Olivol
Google Pay
As part of the deal, the Google Pay brand logo will feature on the right leg of the KKR matchday trousers.
Amaron
Amara Raja Energy & Mobility Limited or Amaron has partnered with KKR for the 2026 IPL season as per the franchise’s official website.
Thums Up
Thums Up and KKR share a history that began in 2009, when the beverage brand first partnered with the team. After a brief hiatus, the partnership resumed in March 2020.
Thums Up continues to be a prominent name in KKR’s sponsorship lineup with an extension deal last penned in April 2022.
Veedol
Veedol Oil, owned by lubricants manufacturer and marketer Tide Water Oil Co (India) Ltd, was roped in by KKR ahead of IPL 2024 as an Official Partner.
Amul
The Indian dairy giant signed a partnership agreement with the Kolkata Knight Riders, the Mumbai Indians, and the SunRisers Hyderabad in April 2021 to become their Official Beverage Partner.
Amul Protein
Amul Protein, a product division of Amul, partnered with the Knight Riders in March 2025, joining as their Official Protein Partner.
As part of the deal, fans and customers can avail a 10% discount on Amul Protein products at the time of checkout by using the coupon code “KKR10”.
Kingfisher
Kingfisher is a long-time partner of KKR. The two have worked together on many occasions, with the most recent extension deal between the two announced in March 2025.
Big Ant Studios
On the eve of IPL 2024’s commencement, Australian video game publisher Big Ant Studios was announced as an Official Partner of the Knight Riders.
Google AI Mode
As part of the Indian Premier League’s overarching partnership with Google AI, the KKR franchise is also a partner for Google AI Mode for this season.
Google Gemini
As part of the Indian Premier League’s overarching partnership with Google’s AI application, Gemini, the KKR franchise is also a partner for Google Gemini for this season.
AI+ Smartphone
As part of the deal, AI+ branding will be seen across all KKR social media platforms and will also include fan engagement activities like players meet-and-greet and signed KKR merchandise.
Disha Eye Hospitals
“Together, KKR and Disha Eye Hospitals aim to champion fan-first initiatives while promoting accessible and reliable eye health services across the City of Joy and beyond.”
FREEMANS
The partnership was announced in March 2026 and designates Freemans as the Official Tools Partner of the Kolkata Knight Riders.
BGMI Krafton
The Battlegrounds Mobile India (BGMI) will incorporate team identities into a digital fan engagement platform where the players will get access to KKR-branded items such as the Knight Dominion Set and Eden Charge Buggy.
Real Cricket Krafton
In March 2026, Krafton-owned Real Cricket formed a partnership with eight IPL franchises including the Kolkata Knight Riders for the 2026 IPL season.
As per the deal, licensed KKR content such as team jerseys and player branding will be introduced into the Real Cricket mobile gaming experience.
FanCode Shop
FanCode, a platform by Dream Sports, collaborates with the Knight Riders for merchandise sales. Through its retail platform, FanCode Shop, it provides fans of the franchise with access to a wide range of KKR-branded items.
SIX5SIX
In February 2025, KKR announced a partnership with sports apparel brand SIX5SIX.
As per the partnership, SIX5SIX acts as the Official Kitting Partner of the former IPL champions and takes care of their knitting needs. Additionally, SIX5SIX also provides KKR fans with merchandise.
The partnership has been renewed for the 2026 IPL season.
Dream Cricket 25
Dream Cricket 25 is a cricket simulation video game from Dream Sports, which signed a partnership agreement with the Knight Riders in March 2025, making the game the Official Mobile Game Partner of the three-time IPL winners.
Valiente Caps
Valiente Caps is a Spanish company that specialises in designing, creating, and selling fashionable caps. It joined the KKR sponsorship portfolio in March 2025, ahead of IPL 2025.
The partnership has been renewed for the 2026 IPL season.
Cricket Icons
As part of the deal, Cricket Icons will create KKR players collectibles available for purchase. The partnership has continued in the 2026 IPL season.
Milton
Consumer products brand Milton has signed a partnership deal with KKR, becoming their Official licensing and merchandising partner.
As part of the collaboration, Milton will manufacture co-branded products. The partnership was announced during the 2026 KKR Jersey launch.
Fever FM
Fever FM, a national radio network, has been the Official Radio Partner of KKR since April 2018.
Through this partnership, Fever FM engages the KKR fan base with promotional activities and exclusive interactions.
Sampark Advertising Media
Sampark Advertising Media, a Kolkata-based outdoor advertising company, teamed up with KKR as a sponsor in 2019 to help enhance their visibility across the city with impactful outdoor advertising campaigns.
The Telegraph
The Telegraph has maintained a long-term partnership with the Kolkata Knight Riders (KKR) as an official media partner, spanning over a decade.
The Telegraph has covered the KKR franchise extensively over the years which includes team news, performance reviews, exclusive interviews, local events and fan engagement activities.
For the 2026 season, The Telegraph was listed as an official partner supporting KKR’s ‘Lines of Legacy’ campaign while unveiling the new jersey.
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