Swiggy Instamart joins as Official On-Ground Partner.

The Board of Control for Cricket in India (BCCI) has signed a multi-year deal with instant grocery delivery platform Swiggy Instamart, which will see the latter become the Indian Premier League’s Official On-Ground Partner.
The deal, which was facilitated by the Havas Sports & Entertainment firm, will see Swiggy Instamart serve as an Official Partner of the IPL for the 2022 and 2023 seasons.

Ashish Lingamneni, Head of Brand, Swiggy, commented:

Over the years, our association with the mega cricketing event has helped establish the fact that food and cricket go hand-in-hand. IPL is one of the most celebrated sports leagues in the world, and this year, we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce grocery service, Instamart.

The association brings with it the IPL fandom and reach to elevate the match viewing experience of millions of viewers. It will additionally help us drive clutter-breaking campaigns, varied consumer engagement, and business offerings at scale.

Mohit Joshi, CEO of Havas Media Group India, said:

We look forward to collaborating with traditional and digital media partners, platforms and content creators to offer an immersive and augmented experience and help brands create a meaningful connection with the sports and gaming community.

Rana Barua, Group CEO, Havas Group India, added:

The sports advertising market in India is estimated to be upwards of Rs 8000+ crore. The sports genre is pegged to explode further giving advertisers across sectors various opportunities to create long term value. The relaunch of Havas Sports & Entertainment 2.0 comes at a significant time, and we’re excited to kickstart its journey by facilitating a landmark partnership between India’s biggest sporting event, IPL, and our long-standing unicorn client, Swiggy. We look forward to further consolidating our position in the sports and experiential market by forging many more strategic partnerships and offering integrated and meaningful solutions.

The 15th edition of the IPL gets underway from March 26, with the defending champions Chennai Super Kings taking on the Kolkata Knight Riders in the opening game. 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Williams Racing extends Duracell deal

Multi-year extension announced British Formula One team Williams Racing have announced a multi-year extension of…

4 hours ago

Mata invests in San Diego FC

New investment for former Spanish star Spanish footballer Juan Mata has been revealed as an…

4 hours ago

NBA extends Warner Bros. Discovery partnership

Long-term extension announced The National Basketball Association (NBA) has announced a new 11-year partnership extension…

12 hours ago

Pep Guardiola signs contract extension at Manchester City

Amidst growing uncertainty after Manchester City’s off the pitch legal issues and lacklustre start to…

12 hours ago

Football: Top 10 Summer Signings Across Europe’s Top 5 Leagues

Clubs across Europe’s top 5 divisions have made some huge deals this summer window, however,…

12 hours ago

WTA expands Rolex partnership

Rolex extends and expands deal The Women's Tennis Association (WTA) has announced a partnership extension…

12 hours ago