Indian professional cricketer Ravindra Jadeja has been roped in as a brand ambassador by Bengaluru-based nutrition brand AS-IT-IS Nutrition.

The partnership will see AS-IT-IS Nutrition use Jadeja’s popularity worldwide to boost its brand visibility and reach out to the cricket fanbase. 

Jadeja spoke about his new partnership, stating:

I’ve always recognized that optimal performance both on and off the cricket pitch relies significantly on proper nutrition. I’m thrilled to be affiliated with AS-IT-IS Nutrition, a brand devoted to providing individuals with the finest sports nutrition options.

Arvind Jain, Co-founder, AS-IT-IS Nutrition, added:

Ravindra Jadeja truly encapsulates the essence of our brand. Our belief is that the partnership between Ravindra Jadeja and AS-IT-IS Nutrition will work as a catalyst for change, encouraging individuals from diverse backgrounds to prioritise their health and well-being.

Himmath Jain, Co-founder, AS-IT-IS Nutrition, stated:

AS-IT-IS Nutrition and the cricket legend join forces to promote shared values, encourage people to optimal performance and empower them with the right nutrition. Through this collaboration, AS-IT-IS Nutrition aims to promote a lifestyle that strongly aligns with our shared values, not just endorsing products.

Pavan Jain, Director, AS-IT-IS Nutrition, said:

We are thrilled to announce the collaboration of AS-IT-IS Nutrition with Ravindra Jadeja. We believe that this collaboration will further enhance our brand visibility and reach among cricket enthusiasts and fitness enthusiasts alike. Jadeja’s commitment to his sport and his focus on fitness are in line with our mission to encourage an active and healthy lifestyle.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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