Jemimah Rodrigues headlines new Pedigree campaign

Indian dog food brand Pedigree has announced a partnership with Indian cricketer Jemimah Rodrigues, who will headline the brand’s new digital-first campaign for its wet food range.

The campaign showcases gravy dog food as a complete everyday meal, encouraging pet parents to adopt more balanced feeding habits as well as highlighting pet care practices and the need for nutrition-led feeding while maintaining taste. The campaign promotes the “PEDIGREE Gravy” product line.

On teaming up with Pedigree, Jemimah Rodrigues commented:

“As a pet parent, I’ve always believed that caring for your pet goes beyond just feeding; it’s about knowing what’s right for them. Like in cricket, where the right nutrition fuels performance, I’ve realised the same applies to our pets. What I love about PEDIGREE® Gravy is that my pet Jade genuinely enjoys it, and at the same time, I know it provides complete nutrition. This campaign reflects those simple, everyday moments that matter to pet parents.”

Ayesha Huda, Chief Marketing Officer, Mars Pet Nutrition India, added:

“As the pioneers, Mars Pet Nutrition has contributed significantly towards creating the gravy category in India. Backed by decades of research from the Waltham Petcare Science Institute, we have helped shape the understanding of wet food as a complete nutritional option that aligns with familiar feeding habits. She added, “While pet parent intent is evolving, there remains a gap in everyday feeding practices, especially with over-reliance on home-cooked food that may not meet pets’ nutritional needs. With PEDIGREE® Gravy, we bring together irresistible taste and complete, balanced nutrition, making better feeding choices simpler, more relatable, and part of everyday routines.”