Indian snack brand Bingo! has been announced as an Associate Sponsor of the Indian Premier League (IPL) following a partnership agreement with JioCinema, the tournament’s digital rights partner.
The partnership will see Bingo! offer exciting and enjoyable snacking experiences to the IPL fans across the country. Bingo! will also run the “Match Start Bingo! Start” campaign through the partnership.
Also read: Indian Premier League 2023 Sponsors List
Aishwarya Pratap Singh, ITC’s Head of Marketing — Snacks, Noodles, Pasta, commented:
“We are thrilled to partner with JioCinema for streaming this year’s IPL season. As a brand, we want to be present across that cuts across our key target audiences. Snacking enhances everyday moments, and cricket fans love to munch while they are watching their favourite sport. Through this association, we look forward to enhancing the overall match experience of the viewers.“
A Viacom18 spokesperson said:
“We are delighted to have Bingo!, one of the leading snacks brands, as our official associate sponsor for the streaming of 2023 TATA IPL on JioCinema. Our digital-first offerings and Bingo! together will add a new flavour to the overall viewing experience of our fans.“
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