Team India and Mumbai Indians batter Suryakumar Yadav has been announced as the latest brand ambassador of JioCinema.
The partnership will see Yadav work with JioCinema on a host of new fan engagement activities and star in various social media and television campaigns run by the Viacom18-owned OTT streaming platform.
Also read: MS Dhoni joins Viacom18 family
Suryakumar Yadav spoke about his new collaboration, stating:
“I am pleased to collaborate with JioCinema for the upcoming season of the Indian Premier League. JioCinema has been revolutionising the digital viewing experience for sports fans across the globe with their world-class presentation that is affordable and accessible. With the constant innovations on digital platforms making it a preferred option for fans, I look forward to this exciting partnership.“
Anil Jayaraj, CEO, Viacom18 Sports, said:
“Suryakumar Yadav represents the same qualities that we stand for – world-class innovation, unmatched thrill and the need to keep fans entertained and engaged. Our presentation of the TATA IPL will reflect Suryakumar’s flamboyant 360-degree style batsmanship, giving the consumer the whole nine yards of consuming sports on digital with no boundaries of accessibility, affordability, and language.“
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