Viacom18-owned Indian OTT platform JioCinema has announced a partnership agreement with the Celebrity Cricket League (CCL), gaining the exclusive live-streaming rights of its tenth edition in the process.
Spread over four weekends, and featuring 20 matches, the upcoming season of the amateur cricket competition is set to get underway on February 23, 2024.
Comprising eight teams representing India’s major film industries (Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam), CCL Season 10 is set to bring together over 200 film celebrities.
Speaking about the CCL agreement, Ferzad Palia, Business Head, JioCinema, said:
“JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”
Vishnu Induri, CCL Founder, said:
“Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.“
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