JioStar ropes in 20 broadcast sponsors for IPL 2025

JioStar, the official broadcaster of the Indian Premier League, has secured a roster of 20 brands for the tournament’s 2025 season. 

The sponsors range from key sectors like food and beverages, financial services, and consumer goods. 

The 20 brands are My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul. 

Speaking on these collaborations, Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creators Chief Business Officer – Sports Revenue, SMB & Creators, JioStarSIPL, said: 

“IPL is more than just a sporting event – it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale. As we gear up for the 2025 season, we are excited to welcome our sponsors to our platforms that delivers scale, impact, and deep consumer engagement. With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before.”

JioStar offers a variety of cutting-edge advertising solutions, including AI-powered audience segmentation for precision targeting, interactive ad formats, broadcasting in multiple languages to increase target audience, and seamless cross-platform integration.