JioStar ropes in 20 broadcast sponsors for the 2025 IPL

The Official broadcast digital streaming partner for the Indian Premier League (IPL), JioStar has secured a roster of 20 brands for the upcoming IPL season. 

The sponsors range from key areas like food and beverages, financial services to consumer goods. 

The brand roster consists of My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream 11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee and Amul. 

Speaking on these collaborations, Ishan Chatterjee, Chief business officer, sports revenue, SMB & creator, JioStar said: 

“IPL is more than just a sporting event – it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale. As we gear up for the 2025 season, we are excited to welcome our sponsors to our platforms that delivers scale, impact, and deep consumer engagement. With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before.”

JioStar offers a variety of cutting-edge advertising technologies which includes AI-powered audience segmentation for precision targeting, interactive ad formats, broadcasting in multiple languages to increase the target audience and seamless cross-platform integration.

Star Deals also provides brands with attractive and innovative TV ad solutions such as Brand Spotlight (exclusive brand placement during the first five overs of a match), CGI-Led Live Interventions, Scannable Action Replay, and interactive ad tech. 

IPL 2025, which will be aired on JioStar’s sports network and streamed on JioHotstar, provides these brands with wider reach across television and digital platforms, helping them to increase customer engagement by reaching out to a massive target audience.