This article contains information about American professional gridiron football player Josh Allen’s brand endorsement deals. 

Pepsi

Pepsi, a carbonated soft drink produced and sold by PepsiCo, an American multinational food, snack and beverage corporation, announced the signing of a multi-year partnership agreement with Josh Allen in September 2023.

Gatorade

In line with his larger agreement with PepsiCo, Allen announced a multi-year deal with American sports-themed beverage and food company Gatorade in September 2023. The exact length and financial terms of this deal remain undisclosed.

Following the deal’s announcement, Allen joined the Gatorade athlete roster alongside his Buffalo Bills teammate and wide receiver Stefon Diggs. 

Tops Friendly Markets

Tops Friendly Markets, an American supermarket chain based in New York, signed a partnership deal with the Buffalo Bills quarterback in August 2022, on-boarding him as a brand ambassador.

Gillette

Gillette, an American brand of safety razors and personal care products owned by Procter & Gamble, partnered with Allen in October 2022.

As brand ambassador, Allen has featured in several of Gillette’s commercial projects. 

Metabilia

Allen teamed up with American fantasy sports platform DraftKings and online digital collectibles maker Metabilia to produce and sell limited-edition NFTs in June 2022. 

Cash App

Cash App, a US-based mobile payment service, announced Allen as a brand ambassador in December 2021. The company announced this multi-year deal via social media. 

Nike

The American sportswear and sports equipment giant roped Allen as a brand ambassador in December 2021.

Although the exact details of the deal weren’t made public, it is believed to be a multi-year agreement, with Nike selling and promoting Allen-inspired sportswear and apparel as part of the deal. 

New Era Cap

New Era Cap is a Buffalo-based headwear company that signed a multi-year partnership deal with Allen in August 2019.

As per the deal, Allen serves the company as a brand ambassador and can be seen promoting its products via social media. 

West Herr Auto Group

West Herr Auto Group, a New York-based automotive dealer chain, roped in Allen on a multi-year deal in November 2019. The length and financial details of this deal remain undisclosed.

As per the deal, the two parties have worked together over the years on several promotional and community-based projects. 

Rahul Saha

Rahul Saha is a senior sports writer at Sportskhabri.com. Experienced in various sports writing tasks, including op-ed pieces and player/team profiles, with particular expertise in Football. Also a cat-dad and a regular reader, he spends his free time with his cats and learning new things.

Recent Posts

Premier League 2024/25 Gameweek 31 Recap

After the midweek games post the international break, Premier League games were played again this…

14 hours ago

IPL 2025: Royal Challengers Bengaluru Sponsors

This article contains information regarding the organisations enjoying a strong branding presence across the assets…

15 hours ago

IPL 2025 | Match 22: PBKS vs CSK | Preview and Predictions

Here are our preview and predictions for Match 22 of IPL 2025, as the Punjab…

16 hours ago

IPL 2025 | Match 21: KKR vs LSG | Preview and Predictions

Here are our preview and predictions for Match 21 of IPL 2025, as the Kolkata…

1 day ago

F1 Japanese Grand Prix 2025 Review: Max Verstappen shows class to grab first win of the season

Here is how the 2025 F1 Japanese Grand Prix went down as Max Verstappen got…

2 days ago

Is it time for MS Dhoni to retire from the IPL?

Mahendra Singh Dhoni has been an integral part of the Chennai Super Kings since the…

2 days ago