This article contains information about American professional gridiron football player Josh Allen’s brand endorsement deals. 

Pepsi

Pepsi, a carbonated soft drink produced and sold by PepsiCo, an American multinational food, snack and beverage corporation, announced the signing of a multi-year partnership agreement with Josh Allen in September 2023.

Gatorade

In line with his larger agreement with PepsiCo, Allen announced a multi-year deal with American sports-themed beverage and food company Gatorade in September 2023. The exact length and financial terms of this deal remain undisclosed.

Following the deal’s announcement, Allen joined the Gatorade athlete roster alongside his Buffalo Bills teammate and wide receiver Stefon Diggs. 

Tops Friendly Markets

Tops Friendly Markets, an American supermarket chain based in New York, signed a partnership deal with the Buffalo Bills quarterback in August 2022, on-boarding him as a brand ambassador.

Gillette

Gillette, an American brand of safety razors and personal care products owned by Procter & Gamble, partnered with Allen in October 2022.

As brand ambassador, Allen has featured in several of Gillette’s commercial projects. 

Metabilia

Allen teamed up with American fantasy sports platform DraftKings and online digital collectibles maker Metabilia to produce and sell limited-edition NFTs in June 2022. 

Cash App

Cash App, a US-based mobile payment service, announced Allen as a brand ambassador in December 2021. The company announced this multi-year deal via social media. 

Nike

The American sportswear and sports equipment giant roped Allen as a brand ambassador in December 2021.

Although the exact details of the deal weren’t made public, it is believed to be a multi-year agreement, with Nike selling and promoting Allen-inspired sportswear and apparel as part of the deal. 

New Era Cap

New Era Cap is a Buffalo-based headwear company that signed a multi-year partnership deal with Allen in August 2019.

As per the deal, Allen serves the company as a brand ambassador and can be seen promoting its products via social media. 

West Herr Auto Group

West Herr Auto Group, a New York-based automotive dealer chain, roped in Allen on a multi-year deal in November 2019. The length and financial details of this deal remain undisclosed.

As per the deal, the two parties have worked together over the years on several promotional and community-based projects. 

Rahul Saha

Rahul Saha is a senior sports writer at Sportskhabri.com. Experienced in various sports writing tasks, including op-ed pieces and player/team profiles, with particular expertise in Football. Also a cat-dad and a regular reader, he spends his free time with his cats and learning new things.

Recent Posts

UEFA Champions League 2024/25: Gameweek 7 Recap

Here is how Gameweek 7 of the 2024/25 UEFA Champions League season panned out. All…

2 hours ago

Lamine Yamal and OPPO join forces

Lamine Yamal has been roped as the latest Global Brand Ambassador by Chinese global smartphone…

1 day ago

IPL 2025: 5 Domestic players who can make a difference for SunRisers Hyderabad

Here's our pick of 5 domestic players who we believe can be the game changers…

1 day ago

Hardik Pandya becomes Plix brand ambassador

Indian professional cricketer Hardik Pandya has joined forces with plant-based nutrition and personal care D2C…

1 day ago

India vs England 1st T20I 2025 | Preview and Predictions

Here is our preview for the first T20I of the 2025 England tour of India.…

2 days ago

José Mourinho launches his own wine brand called “The Special One”

Portuguese football coach José Mourinho has launched his own wine brand called "The Special One".

2 days ago