Josh Allen: Brand endorsements

October 11, 2023

This article contains information about American professional gridiron football player Josh Allen’s brand endorsement deals. 


Pepsi, a carbonated soft drink produced and sold by PepsiCo, an American multinational food, snack and beverage corporation, announced the signing of a multi-year partnership agreement with Josh Allen in September 2023.


In line with his larger agreement with PepsiCo, Allen announced a multi-year deal with American sports-themed beverage and food company Gatorade in September 2023. The exact length and financial terms of this deal remain undisclosed.

Following the deal’s announcement, Allen joined the Gatorade athlete roster alongside his Buffalo Bills teammate and wide receiver Stefon Diggs. 

Tops Friendly Markets

Tops Friendly Markets, an American supermarket chain based in New York, signed a partnership deal with the Buffalo Bills quarterback in August 2022, on-boarding him as a brand ambassador.


Gillette, an American brand of safety razors and personal care products owned by Procter & Gamble, partnered with Allen in October 2022.

As brand ambassador, Allen has featured in several of Gillette’s commercial projects. 


Allen teamed up with American fantasy sports platform DraftKings and online digital collectibles maker Metabilia to produce and sell limited-edition NFTs in June 2022. 

Cash App

Cash App, a US-based mobile payment service, announced Allen as a brand ambassador in December 2021. The company announced this multi-year deal via social media. 


The American sportswear and sports equipment giant roped Allen as a brand ambassador in December 2021.

Although the exact details of the deal weren’t made public, it is believed to be a multi-year agreement, with Nike selling and promoting Allen-inspired sportswear and apparel as part of the deal. 

New Era Cap 

New Era Cap is a Buffalo-based headwear company that signed a multi-year partnership deal with Allen in August 2019.

As per the deal, Allen serves the company as a brand ambassador and can be seen promoting its products via social media. 

West Herr Auto Group

West Herr Auto Group, a New York-based automotive dealer chain, roped in Allen on a multi-year deal in November 2019. The length and financial details of this deal remain undisclosed.

As per the deal, the two parties have worked together over the years on several promotional and community-based projects. 

Rahul Saha

An engineer taking the road less taken. I love writing, live and breathe football, and am always up for a tactical conversation.

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