Tyreek Hill's Sponsors and Brand Endorsements

Tyreek Hill: Brand endorsements | Investments

January 5, 2024

This article contains information about American professional gridiron football player Tyreek Hill’s brand endorsement deals and investments.


The German sportswear and sports equipment giant roped in the Miami Dolphins wide receiver as a brand ambassador in 2017 on a multi-year deal.

In August 2021, Hill signed an extension deal with Adidas, the length and financial details of which weren’t made public. 

G.O.A.T Fuel Sports Energy 

G.O.A.T Fuel, an American brand of caffeinated energy drinks sold by Gamma Labs, signed a partnership deal with Hill in September 2023, on-boarding him as a brand ambassador. 


Swiss luxury watchmaker Hublot roped in Hill as a brand ambassador in September 2022.

Following the deal, Hublot, in partnership with Haute Living, hosted a private dinner party at Cipriani Downtown, Miami. 

NFL Tuesday Night Gaming 

NFL Tuesday Night Gaming, a first-of-its-kind gaming competition featuring NFL players and legends teaming up with top gaming creators to go head-to-head in popular video games across a variety of genres, roped in Hill as one of its official brand ambassadors. 


American automotive retailer AutoNation roped in Hill as a sponsored athlete in March 2022.

Following the deal, Hill sat down for a one-on-one interview which was presented by AutoNation across the Dolphins’ social media platforms. 


Soul Runner 

Tyreek Hill launched his own premium athletic wear brand called “Soul Runner” in June 2021. Currently, the brand is actively working on clothing, nutrition products and accessories. 

The Soul Runner Speed Academy

Launched in May 2022 by Tyreek Hill, the Soul Runner Speed Academy provides athletes with training to improve on their speed, agility and performance. 

Grip Boost 

Grip Boost, an innovative maker of gridiron football gloves and grip gel, signed a sponsorship deal with Hill in 2019. In November 2020, Hill was confirmed as an investor in the company. 

In addition to investing in the brand and using his name and image to promote Grip Boost in the gridiron football performance gear category, Hill also contributes towards product development and innovation, having designed his own signature pair: “The Yellow Peace Football Gloves”.

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