Rahul SahaThis article contains information about American professional gridiron football player Davante Adams’ brand endorsement deals.
MGM Resorts
MGM Resorts, an American global hospitality and entertainment company, signed the Las Vegas Raiders wide receiver as a brand ambassador in September 2022. Following the deal, Davante Adams became the first active NFL player to partner with the global entertainment company.
As per the deal, Adams features in MGM Resorts’ marketing campaigns and digital content initiatives, while also participating in select MGM Rewards special events.
Procter & Gamble
Procter & Gamble, the American multinational consumer goods corporation, signed a partnership deal with Adams in September 2022.
As part of the deal, Adams featured in the “Tide Lucky Jersey” campaign ahead of the 2022/23 NFL season.
Taco Bell
Taco Bell, an American fast food restaurant chain, roped in Adams in August 2022 as a brand ambassador on a multi-year deal.
As per the deal, Adams has been seen in several Taco Bell commercials.
Fanatics
Fanatics, an American manufacturer and retailer of licensed sportswear, sports collectibles, NFTs, trading cards and memorabilia, roped in Adams in February 2022.
As per the deal, Fanatics holds the licence to sell Adams-themed gears, apparel and memorabilia.
Marriott Courtyard Hotels
Marriott Courtyard Hotels, a Marriott International brand, signed a multi-year partnership agreement with Adams in September 2021, ahead of the 2021/22 NFL season.
Air Jordan
Adams signed a multi-year endorsement deal with Air Jordan, a basketball shoe brand owned by Nike, in March 2020.
As per the deal, Adams has worked with Air Jordan to design his own cleats.
Gillette
The Procter & Gamble-owned American brand of safety razors and personal care products roped in Adams in February 2020 as part of a multi-year deal.
Although the exact details of this deal were never made public, Adams has been seen in the Gillette commercials as recently as the 2023 NFL pre-season.
Dick’s Sporting Goods
Dick’s Sporting Goods, a chain of sporting goods store, signed a multi-year partnership agreement with Adams in May 2018.
As a brand ambassador of the retailer, Adams has featured in several of its marketing campaigns as well as community initiatives.
Pepsi
Adams and Pepsi’s association dates back to September 2017, when the carbonated soft drink brand signed a multi-year partnership deal with the Raiders wide receiver. Adams has since been working with Pepsi on many marketing and community projects.
Associated Banc-Corp
Associated Banc-Corp, an American regional bank holding company, roped in Adams alongside teammates Randy Cobb and Jordy Nelson in September 2015.
As per the deal, the three receivers participate in Associated Banc-Corp’s fan and customer engagement activities, marketing projects, as well as community initiatives.
