Rahul SahaThis article contains information about American professional gridiron football player Travis Kelce’s brand endorsement deals.
Travis Kelce’s sponsors and brand endorsements over the years: Experian, Accelerator Active Energy, Lowe’s, Campbell’s Chunky, Bud Light, Nike, Pfizer, DirecTV, Tide, Old Spice, T-Mobile, Sleep Number, Hy-Vee, Dick’s Sporting Goods
Experian
Experian, a multinational data analytics and consumer credit reporting company based in Ireland, signed the Kansas City Chiefs tight end as a brand ambassador in October 2023.
As part of the deal, Experian have released a series of ads featuring Kelce that are aimed at generating awareness about the Experian Smart Money Digital Checking Account & Debit Card.
Accelerator Active Energy
Accelerator, an energy drink company, roped in Kelce—alongside a long list of A-list athletes across various sports—as a brand ambassador in July 2023.
Lowe’s
Lowe’s, an American retail company that specialises in home improvement, signed a multi-year deal with Kelce in October 2021.
As a Lowe’s brand ambassador, Kelce endorses the company’s products via social media.
Campbell’s Chunky
Campbell’s Chunky, an American soup and canned food company, announced Kelce as a brand ambassador in May 2023.
Following the completion of the deal, the company released a commercial in which Kelce starred alongside his brother, Jason, and mother, Donna.
Bud Light
Bud Light, a beer brand from Anheuser Busch InBev, roped in Kelce as a brand ambassador in July 2023. The brand put out a commercial called “Backyard Grunts With Travis Kelce” on its official YouTube channel to announce the deal.
Nike
In May 2021, American sportswear and sports equipment giant Nike signed a multi-year partnership deal with Travis Kelce.
As per the terms of the deal, Kelce released his “Blazer Mid ’77 Vintage by You” collection. The collaboration also features six shoes designed by Kelce that represent different facets of his life and personality.
Pfizer
The American multinational pharmaceutical and biotechnology company roped in Kelce as a brand ambassador in October 2023.
In an advertising campaign that aired during the Chiefs’ game against the New York Jets in early October, Kelce could be seen advising everyone to get their flu and COVID vaccine shots.
DirecTV
DirecTV, a California-based multichannel video programming distributor, roped in Kelce as a brand ambassador in August 2023.
As per the deal, Kelce serves as a spokesperson for DirecTV’s “Overly Direct Spokesperson” campaign, which aims to highlight the importance of not compromising on TV experiences, especially for gridiron football fans.
Tide
Tide, an American brand of laundry detergent manufactured and marketed by Procter & Gamble, roped in Kelce as a brand ambassador in October 2022 on a multi-year deal.
Since the commencement of the deal, Kelce and Tide have worked on several fan initiatives.
Old Spice
American men’s grooming brand Old Spice signed a multi-year sponsorship deal with Kelce in June 2020.
Following the deal’s announcement, Kelce was seen partnering with NBA and MLB stars to create the “No Hats Alliance” in a commercial for the grooming brand.
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T-Mobile
T-Mobile, an American wireless network operator and the largest shareholder of Deutsche Telekom AG, signed a partnership agreement with Kelce in February 2021, ahead of Super Bowl LVI.
Sleep Number
Sleep Number, an American company that manufactures beds, foundations and bedding accessories, signed a multi-year sponsorship agreement with Kelce in September 2019.
Hy-Vee
Hy-Vee is an American employee-owned chain of supermarkets in the southern and mid-western US. In August 2021, Kelce signed a multi-year partnership deal with the company.
The deal entails Kelce’s foundation getting US$1,000 for every touchdown he scores, starting with the 2021/22 season.
Dick’s Sporting Goods
Dick’s Sporting Goods, the largest American sporting goods retailer, roped in Kelce as a brand ambassador in April 2018.
Other than most of the promotional commitments, Kelce and Dick’s Sporting Goods have also worked together on many community services as part of their multi-year deal.
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