Rahul SahaThis article contains information about professional gridiron football player Justin Jefferson’s brand endorsement deals.
Mortal Kombat 1
Mortal Kombat 1 is the 23rd instalment in the Mortal Kombat video game series developed by NetherRealm Studios and published by Warner Bros Games. In September 2023, Jefferson, along with Christian McCaffrey, was roped in as a partner and promoter of this recently released game.
Under Armour
Under Armour is an American sportswear company known for manufacturing footwear and apparels. In April 2020, only a couple of weeks prior to the NFL Draft, Jefferson signed a multi-year contract with the Baltimore-based company.
Little Caesars
Little Caesars, an American multinational pizza chain, became the official pizza sponsor of the National Football League (NFL) in June 2022, signing a multi-year deal. Since then the Michigan-based pizza chain has been recruiting both teams and players to its sponsorship roster for season-long promotional campaigns. Accordingly, in September 2023, it roped in the Minnesota Vikings wide receiver on a season-long promotional deal.
Sleep Number
American bed and bedding accessories manufacturer Sleep Number signed a multi-year partnership deal with Jefferson in February 2022. More recently, in August 2023, it brought back Louisiana State University’s 2019 offensive duo Justin Jefferson and Ja’Marr Chase for a new commercial.
Electronic Arts
Electronic Arts (EA) is an American company that develops and published video games and online services for internet-based consoles, mobile devices and personal computers. Since signing a multi-year global partnership deal with the NFL in May 2020, EA has been slowly recruiting players and teams to its ever-growing sponsorship list.
Following the success of the Madden NFL 22 Virtual Pro Bowl event, EA roped in NFL stars Micah Parsons, Justin Jefferson, Derwin James and Nick Chubb as promoters.
Microsoft Surface
Microsoft Surface is a series of personal computers, tablets and interactive whiteboards designed and developed by Microsoft.
In April 2023, Jefferson signed a sponsorship agreement with Microsoft on a multi-year deal. As per the deal, he donated thirty Surface laptops to students at the Northside Achievement Zone — a Minneapolis-based non-profit organisation.
Optimum Nutrition
Part of the Irish Glanbia Group since 2008, Optimum Nutrition (ON) is an American nutritional supplement manufacturer based in Illinois.
In May 2021, ON signed wide receivers Devante Adams and Justin Jefferson for its “Building Better Lives” campaign — a national purpose-driven programme aimed at building awareness of the disparities in access to fitness and providing fitness resources in underserved communities. The campaign began with the athletes’ respective hometowns of East Palo Alto, California, and St Rose, Louisiana.
Lids
Lids, an American retailer specialising in athletic headwear, signed a multi-year partnership agreement with Jefferson in June 2022.
As a Lids brand ambassador, Jefferson helped design 11 embroidery hats, which were made available in every Lids store across the US and Canada.
Bubble
Bubble is a New York-based skincare solution company that strives to offer quality skincare products at lower price points.
In October 2022, Bubble signed Jefferson as a brand ambassador on a multi-year deal.
Bose
Bose is an American company that manufactures and sells audio equipment.
In November 2022, Jefferson joined Bose’s roster of brand ambassadors.
Oakley
Eyewear company Oakley, which is an autonomous subsidiary of EssilorLuxottica and the official eyewear partner of the NFL, roped in Jefferson as a brand ambassador on a multi-year deal in August 2022.
Cinnamon Toast Crunch
Cinnamon Toast Crunch is a brand of breakfast cereal produced by General Mills and Nestlé.
In February 2022, Cinnamon Toast Crunch on-boarded Jefferson as an official brand ambassador. As part of the deal, the company launched its second collectable box of the Cinnamoji Takeover series called “Griddy Toast Crunch”.
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