Rahul SahaThe following article contains information about the American professional gridiron footballer Jalen Hurts’ brand endorsement deals.
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CURRENT DEALS
Jordan
Nike-owned Basketball shoe brand Jordan announced the addition of Jalen Hurts to its roster of athletes in August 2023.
Hulu LiveSports
Hulu is an American subscription streaming service with the Walt Disney Company as its majority-owner. In August 2023, Hulu roped in Hurts as one of the faces for its new commercial.
In the ad, Hurts inspects the back of his team jersey, only to discover that his last name “Hurts” is actually a shortening of “HULU HAS LIVE SPORTS”. In all, the commercial is simply meant to advertise the idea that Hulu carries plans that allows consumers to watch live sports games through its service.
Beats By Dre
Beats By Dre, an American consumer audio products manufacturer headquartered in Culver City, became a sponsor of Hurts in September 2023.
Hurts starred in the new Beats commercial, where he can be seen talking to a younger version of himself while bench-pressing, with the shared message: “Be the same one from day one. Be Jalen Hurts”.
Lemon Perfect
Lemon Perfect, a flavoured lemon water brand in the enhanced water category, signed Hurts as a brand ambassador in September 2022.
As a key Lemon Perfect spokesperson, Hurts helps build brand awareness among NFL fans everywhere, particularly in the Delaware Valley, where Eagles fandom is fervent.
Gillette
The American safety razors and personal care products brand roped in Hurts as a brand ambassador in September 2023.
Pepsi
The American carbonated soft drink brand signed a multi-year partnership deal with star NFL quarterback in September 2021.
Ahead of the 2021/22 NFL season, Pepsi launched the “Made for Eagles Watching” campaign with digital content featuring a virtual Hurts helping one family take their pre-game food prep up a notch.
This arrangement also offer fans prizes ranging from signed Eagles gear and game tickets.
Louisiana Hot Sauce
Louisiana Hot Sauce is a brand of hot sauce manufactured by Summer Hill Foods in New Iberia, Louisiana.
In January 2023, Hurts signed a sponsorship agreement with Louisiana Hot Sauce as he featured on its latest signature bottle. The proceeds from the sale of this edition reportedly went to a charity called the OneMindSet Foundation, which works to uplift under-resourced communities.
Kellogg’s
The American multinational food manufacturing company roped in the Philadelphia Eagles quarterback as one of its faces for its “Mission Tiger” initiative in August 2022.
With sports funding facing issues throughout the country, Kellogg’s and Hurts hoped to help kids in Philadelphia stay on the field with this initiative. As per reports, Kellogg’s donated US$75,000 to Philly school athletes.
Truist
Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. In August 2022, Jalen Hurts added Truist to his growing list of endorsements.
As part of the deal, back in December 2022, Hurts hosted his “Day of Care” in partnership with Truist, making multiple stops and spending his off day with children from all across the Philly area.
Oikos Protein
Oikos Protein, owned by Danone SA, is a French multinational food products corporation. It signed Hurts on a multi-year deal in February 2021.
Hurts was part of a commercial that also featured the likes of Saquon Barkley, JuJu Smith-Schuster, Darius Poulk, AJ Brown and some of the other big names in the fitness and strengthening field.
Columbia Sportswear
The Columbia Sportswear Company is an American company that manufactures and distributes outerwear, sportswear, footwear, as well as headgear, camping equipment, ski apparel and outerwear accessories.
Ahead of the 2023 Super Bowl, Jalen Hurts starred in Columbia Sportswear’s Omni-heat Infinity Titanium Collection ad in January 2023.
Previous Deals
EastBay
EastBay, an American supplier of athletic footwear, apparel and sports equipment, signed a two-year partnership agreement with Hurts in August 2021, on-boarding him as its first brand ambassador.
As part of the partnership, Hurts was the face of the brand’s newest performance line cantered around “Game, Train, Live”, which launched in September that year and included his personal mantras of “rare breed” and “untamed” woven throughout. Hurts would also be predominantly featured in Eastbay campaigns across the brand’s social channels.
Oakley
Oakley, an American eyewear brand that is an autonomous subsidiary of EssilorLuxottica, signed a multi-year partnership deal with Hurts in August 2021.
As part of the deal, Hurts featured in Oakley’s “Be Who You Are” campaign ahead of the 2021/22 NFL season.
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