Serie A giants Juventus have announced a new sponsorship deal with Asian real-money online gaming brand Khelraja. In accordance with the agreement, the platform will provide tailored user experience and interaction to the Juve fans in several Asian countries under the Khelraja brand.
Khelraja have also recently announced a tie-up with LaLiga club Sevilla.
Sports betting, live casino games and esports are just a handful of the genres available on Khelraja. The brand, which was founded in 2021, has made a reputation for itself in Thailand and Indonesia in less than two years.
Through these collaborations, Khelraja aims to give its users in key Asian markets an opportunity to win exciting rewards by participating in these initiatives.
Speaking of the collaboration, Viren Modi, CEO of Khelraja, said:
“Juventus is one of the biggest names in the football world with a growing global reach, especially in South and Southeast Asia. Through this partnership, we are reaching out to these enthusiastic fans with a unique opportunity to engage with their favourite football team and win extensive rewards while doing so. We are excited by the partnership and eagerly look forward to providing our users across all regions with unique sports engagement before, during, and after matches.”
Federico Palomba, Managing Director of Juventus APAC, added:
“We are very pleased to establish this partnership. It’s an emblem of the Club’s popularity in Asia, an extremely dynamic market with millions of Juventus fans. The partnership will enable the brands to reach our fans in the region by creating diverse and engaging initiatives. Adding this addition to our APAC partner portfolio will be instrumental to the Club’s expansion strategy.”
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