Juventus FC renew Adidas partnership

Juventus Football Club have announced a long-term renewal of their partnership with global sportswear and sports equipment company Adidas.

The new ten-year partnership will see the German brand remain the Kit Partner of the Bianconeri until 2037.

On the renewal with Adidas, Maurizio Scanavino, Chief Executive Officer, Juventus FC, said:

“This renewal fills us with pride and testifies to the synergy between these two great companies. Together, we have not only played on football fields around the world, but we have also embarked on innovative collaborations that have extended our boundaries to the world of fashion, music, and design. Together, we will continue to develop products, create unique experiences, ambitious projects, and contaminations that speak the language of new generations, with the aim of bringing fans even closer to the Club, making it an integral part of their daily lives, their passions, their identity.“

Sam Handy, General Manager of Adidas Football, added:

“We’re delighted to extend our partnership with the most decorated club in Italian football for a further 10 years. Since the club joined adidas in 2015, we’ve enjoyed some incredible moments together; moments which have seen the club dominate on-pitch and collect 28 trophies across the men’s and women’s teams. We look forward to continuing to provide players with cutting-edge sportswear technology and fans with more iconic jerseys and lifestyle apparel until 2037.”