21-time World Champion and 10-time Olympic medallist Katie Ledecky has signed a five-year partnership agreement with premium performance lifestyle brand Athleta, thus becoming the latest member of its “Power of She Collective”.
The partnership will see the American competitive swimmer hold the role of an advisor for Athleta’s impact platform, “The Power of She Fund”, which supports organisations aligned with the brand’s mission. She will also be taking part in product wear-testing to help Athleta provide the best apparel, while also starring in various campaigns for the brand.
The partnership was revealed through the “Find Your Movement” campaign.
Speaking about the partnership, Ledecky said:
“I’ve long admired Athleta for recognizing and authentically supporting female athletes’ individual and collective strengths, and that’s why I’m thrilled to partner with a brand that has values that align with mine. I’m looking forward to being part of something that inspires me on a personal level. Athleta has a history of supporting athletes holistically, which resonates with me. I’m more than my sport, and I know firsthand how harnessing the ethos of Athleta’s Power of She platform can help empower women and girls.“
Chris Blakeslee, President and CEO, Athleta, added:
“Athleta has always embraced authentic partnerships with exceptional women who not only shine in their respective sports, but also share our brand commitment to inspire women and girls through movement. Passionate about philanthropy and a leading role model for girls, Katie is the perfect addition to the Athleta Power of She Collective family, and we’re thrilled to support her efforts to expand youth access to sports.“
Julia Leach, Chief Creative Officer, Athleta, said:
“Find Your Movement is Athleta’s empowering anthem in perpetuity to women and young girls to strive for balance and build confidence through movement. Introducing Find Your Movement on the first day of Women’s History Month is incredibly fitting since the campaign features powerful female athletes and role models who continue to break barriers and make history both in and out of their respective sports alongside women and girls from all walks of life who move in their own ways.“
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