KL Rahul: Brand endorsements

This article contains information regarding the brand endorsement deals of Indian professional cricketer KL Rahul.

Current endorsements

PUMA

PUMA signed KL Rahul in 2018 as a brand ambassador on an initial three-year contract. Six years later, the deal still stands.

In 2021, Rahul notably collaborated with PUMA for the “PUMA X 1DER” collection.

Red Bull

Global energy drink brand Red Bull signed Rahul as a brand ambassador in 2019. He initially associated with the brand when representing his university in a Red Bull Campus Cricket tournament.

Red Bull has also produced limited-edition Red Bull Hero cans featuring Rahul in accordance with its association with him.

SG

Rahul has been associated with cricket equipment manufacturer Sanspareils Greenlands (SG) since 2007.

The 32-year-old has been using bats, gloves, and pads provided by the Meerut-based company. In return, he promotes the brand by headlining several of its campaigns and advertisements.

Tata Nexon

Rahul was signed by Tata Motors as a brand ambassador for its crossover SUV Tata Nexon in 2020. He was also part of several ad campaigns for the car and also launched the #NexLevel150K contest.

Metaman

Men’s lifestyle brand Metaman signed Rahul as a brand ambassador in August 2024. Metaman sells men’s perfumes and jewellery.

Rahul is also an investor in the company’s perfume line, which was formerly known as the “Drip Project”. 

Cure.fit

Bengaluru-based health and fitness start-up Cure.fit roped in Rahul as a brand ambassador in 2017 to promote CULT—its chain of premium fitness centres.

Rahul is also an investor in CULT. 

Gully

In 2019, Indian street wear brand Gully roped in Rahul as a brand ambassador.

Rahul, along with retail partner ZEKO Online Pvt Ltd and Cornerstone Sport, launched the brand Gully Live Fast and also invested in the brand. 

Reserve Bank of India

Rahul is one of many Indian cricketers that support the Reserve Bank of India’s financial literacy campaign.

Hublot

In October 2023, Swiss luxury watchmaker Hublot signed Rahul as a brand ambassador. Hublot is a wholly-owned subsidiary of LVMH, a French luxury conglomerate. 

KL Rahul has been seen wearing a “Panerai Radiomir 1940 3 Days Automatic Acciaio PAM00655” watch. 

Numi

Numi is a French luxury eyewear brand based out of Paris. 

In June 2021, Rahul was roped in by Numi as a brand ambassador. Indian actress Athiya Shetty, Rahul’s wife, was also signed as a brand ambassador. The two have appeared in Numi ad campaigns sporting the brand’s eyewear.

XYXX

XYXX is an Indian men’s lifestyle brand known for its innerwear range. Rahul became a brand ambassador and an investor in the brand in 2022. He also collaborated with the brand on the “Ultimate Undie-pendence” campaign, promoting its innerwear.

Boldfit

Direct-to-customers (D2C) brand Boldfit signed Rahul as a brand ambassador in July 2024. 

KL Rahul is also an investor in Boldfit’s athleisure and active wear category.

Police

Global lifestyle brand Police signed KL Rahul as a brand ambassador on a two-year contract in October 2024. Rahul represents the brand in India and the Middle-east and has appeared in its “Audacity Wanted” ad campaign. 

4CAST

In April 2023, Rahul joined UK-based athlete entrepreneurial collective 4CAST as an investor and brand ambassador alongside English cricketers Ben Stokes, Jofra Archer, and Stuart Broad. 

4CAST provides corporate outlet for sportspersons to explore business opportunities. This strategic partnership with Rahul is aimed at helping 4CAST get exposure in the Indian market.

Hyuga Life

In June 2023, Rahul joined health and wellness brand Hyuga Life as an investor and brand ambassador. 

Hyuga Life is a health and wellness brand from Pratech Brands known for its health supplements.

Too Yumm

Indian snack brand Too Yumm roped in Rahul in August 2023 as a brand ambassador. 

Rahul has been seen promoting Too Yumm’s spicy snack “Bhoot Chips” via ad campaigns.

Carriall

Rahul was announced as a brand ambassador by smart luggage brand Carriall in September 2023.

As per the deal, Rahul features in the company’s ad campaigns, promoting its various luggage models.

KnobbX

In January 2023, Rahul signed a partnership with clothing retail brand KnobbX. He has since been seen promoting the brand’s jeans via ad campaigns.

Gamezy

In 2020, real money fantasy gaming app Gamezy signed Rahul as a brand ambassador. 

Also read: Virat Kohli’s brand endorsements

previous endorsements

BharatPe

Fintech company BharatPe signed Rahul as a brand ambassador in October 2022. He appeared in its “My Shop My Ad” campaign alongside fellow Team India cricketer Rohit Sharma.

boAt

Indian audio brand boAt brought KL Rahul on board in 2022. He was seen promoting the company’s “Rockerz 333ANC” headphones.

Zenovit

KL Rahul was signed by pharma company Zenlabs Ethica Ltd to promote its multivitamins brand Zenovit in 2018. 

Alpine Health Foods

Alpine Health Foods signed Rahul as a brand ambassador in September 2021. He was seen promoting the brand’s peanut butter on social media.

realme

In October 2021, Chinese consumer electronics brand realme signed Rahul as a brand ambassador to promote its “realme 10 Pro Series 5G” smartphones. 

Beardo

Beardo paid homage to the evergreen mooch (moustache) with a foot-thumping music video featuring notable Indian celebrities, including Rahul, in 2020. 

Colgate

Rahul linked up with Colgate in 2021 and was seen promoting products of the brand, like the “Vedshakti Mouth Protect Spray”.

AD CAMPAIGNS

Additionally, Rahul has also appeared in advertisements for brands such as Dolce & Gabbana, Airbnb, Giorgio Armani, ARC Athlete Recovery, MVR Homes Goa, and Men of Platinum.