Here, we have a profile for Virat Kohli that details information about his playing career, as well as his brand endorsements, investments, net worth, and sponsors.
Name: Virat Kohli.
Age: 32 years (5 November 1988)
Birth Place: Delhi, India
IPL Team: Royal Challengers Bangalore
Salary as a Player: Rs 17 crore yearly from IPL, Rs 7 crore from BCCI
Brand Value: US$185.7 million
First International Appearance: 18 August 2008 v Sri Lanka (One Day International)
First IPL Appearance: 18 April 2008 v Kolkata Knight Riders
Also Read – Dhoni vs. Virat: Who is a Better Captain?
Virat Kohli’s Brand Endorsements / Sponsors
In today’s time, when cricketers across the world are signing endorsement deals for a wide range of brands from F&B to betting sites, let’s look at the brands that Virat Kohli has chosen to endorse.
Toothsi, Avās Living, Blue Tribe, Rage Coffee, Fire-Boltt, Digit Insurance, Vivo, Vize, Great Learning, Blue Star, Wellman, Himalaya, Myntra, Google Duo, Mobile Premier League, Puma, Hero MotoCorp, Sun Pharma’s Volini, Wrogn, MuveAcoustics, Too Yumm, Tissot, Audi India, Manyavar, Royal Challenge Alcohol, MRF Tyres, Uber India, Remit 2 India, Philips India, Valvoline, Boost Energy Drink, Shyam Steel, Amaze inverters and batteries, American Tourister Colgate, Hyperice, Herbalife Nutrition,UPI Chalega, Fire-Boltt, Pepsi, Munch, Fastrack, Cinthol, Celkon Mobiles, Adidas, Toyota, and Clear Anti Dandruff Shampoo.
Smile and makeover brand Toothsi roped in the former Indian cricket team captain Virat Kohli and his wife Anushka Sharma as brand ambassadors in September 2022. As the face of the brand, both Virat and Anushka will work towards building a stronger user-connect and promote Toothsi’s new-age teeth straightening technology.
A couple of days later, Virat was roped in as brand ambassador of luxury residential community in Alibaug, Avās Living. Along with being the face of Avās, Kohli is believed to be working with the team on building a home in the Alibaug community. The company released a statement, which read:
Virat Kohli and his wife Anushka Sharma joined homegrown plant-based meat brand Blue Tribe as brand ambassadors and investors in February 2022.
In March 2022, Rage Coffee, a New Delhi-based FMCG brand known for manufacturing, marketing and distributing packaged coffee products, announced that former Team India captain Virat Kohli has joined the brand not only as a brand ambassador, but as an investor as well.
In October, 2021 Virat Kohli signed a deal with Fire-Boltt, an Indian wearables brand, signing on as a brand ambassador. The deal sees the batter feature in various advertising, marketing and endorsement campaigns that are rolled out by the brand.
Talking about the brand, Virat Kohli was quoted saying:
“Fire-Bolttas as a brand personifies energy, dynamism, and vibrancy, all of which has actually been a driving force in my sporting as well as a life journey. The fact that the company is at the helm of history being scripted in the Indian wearable space makes me proud as an advocate of Vocal for Local and Atmanirbhar Bharat.”
The insurance startup, financed by Canada-based FairFax Group, roped in Virat Kohli as its brand ambassador in March 2021. Earlier, Kohli and his wife, Anushka Sharma, had invested in this startup, which became a part of the Unicorn club in January 2021. With the association, the company wanted to circulate its message of ‘making insurance simple’.
Digit Insurance chairman, Kamesh Goyal was quoted saying:
“At Digit, our mission is to make insurance simple, and our endeavour is to spread the message of the importance of insurance across India. And who better than Virat Kohli who is the most dependable, hard-working, and focused youth icon we have today, to represent us. We are happy to have him onboard.”
In February 2017, Virat Kohli became the first Indian sportsperson to sign a ₹110-crore endorsement deal with a single brand when he struck up a deal with Puma.
Kohli’s Puma deal includes a fixed payment and royalty to the cricketer that will be affected by Puma’s overall business performance. Kohli promotes the MEN ONE8 variant of Puma. The agreement is supposed to end in 2025.
Virat was quoted by The Times of India, saying:
“It’s a privilege to be part of a great list of athletes that Puma has. Not just today’s icons like Usain Bolt but also the brand’s rich history with Pele, Maradona, Thierry Henry and others.”
The title sponsor of the IPL brought in Virat Kohli to be its brand ambassador in 2021. With the association, the smartphone brand aims to reach the millennials and technologically-driven consumers, and a 360-degree marketing approach has been thought of to leverage the company’s association with the Indian batter. The association includes all ATL and BTL (above- and below-the-line) activities, including the brand’s events, TV, print, outdoor, and social media campaigns.
Virat Kohli renewed his contract with Herbalife Nutrition in February 2021, a nutrition brand dealing in developing scientifically researched products that fuel optimum athletic performance that is also endorsed by stars like Cristiano Ronaldo.
After extending his contract with the global brand, Kohli said:
“I am extremely excited to continue my association with Herbalife Nutrition. The company has an incredible range of science-backed products and strongly syncs with my belief that a Healthy Active Lifestyle is a great foundation to overall wellbeing. I look forward to the impact we will make together to Build it Better.”
In November 2020, when the healthcare and sanitisation brands’ popularity rose, Vize Health and Hygiene roped in Virat Kohli as its brand ambassador. Kohli was onboarded at the time of the COVID-19 pandemic in an attempt to spread awareness about how important it was to practice proper hygiene, which helped in keeping away diseases.
Virat Kohli was quoted saying:
“As sportspersons, we athletes are recipients of much love and hero-worship. But in these difficult times, it is the Covid warriors who are true heroes, putting their lives on the line. We are doing our part by helping the society fight through this unprecedented time, Vize is for the heroes who keep India unbeaten. I feel excited to be associated with Vize because it is my way of expressing solidarity with fellow Indians.”
An EdTech company for professional and higher education, Great Learning appointed Virat Kohli as its brand ambassador in September 2020. Kohli was brought in to drive the brand’s ‘Power Ahead’ campaign, which showcases the value of lifelong learning and brings into light how high quality learning at the right time can be an effective and powerful tool for professionals and students to flourish.
In February 2020, Chinese smartphone brand iQOO announced the appointment of Virat Kohli as a brand ambassador to reach out to the younger generation.
Gagan Arora, Director-Marketing-iQOO, was quoted saying:
“As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand’s personality, and we are pleased with him being the face of iQOO. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”
Popular supplements brand Wellman appointed Virat as a brand ambassador in the first half of 2019.
Mobile Premier League
Mobile eSports platform Mobile Premier League (MPL) roped in Virat Kohli as a brand ambassador in March 2019. The deal with Kohli was reportedly worth around ₹12 crore and was one of the most expensive endorsement deals ever by a startup.
Virat Kohli and Rishabh Pant were named brand ambassadors of the Himalaya Drug Company in May 2019. The two superstars were roped in to power the Men Face Care range of the esteemed brand.
Rajesh Krishnamurthy, business head – Consumer Products Division, The Himalaya Drug Company, was quoted saying:
“With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of ‘Looking Good And Loving It’ brings to life a unique amalgamation of style as well as the brand vision of ‘Wellness in Every Heart’. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident.”
Air conditioning and commercial refrigeration major Blue Star roped in Virat as a brand ambassador in October 2019. The main factor behind the deal with Kohli was to increase the sales in the north Indian region; the company believed the people of the nation trusted Kohli, which would further help the brand drive up its sales.
In May 2019, Virat and Anushka were made the first-ever brand ambassadors of e-commerce fashion portal Myntra. The couple’s association with Myntra marked their second endorsement deal together after Manyavar in 2017. The power couple featured in Myntra’s ad created by advertising agency McCann Worldgroup, Bengaluru, which was part of Myntra’s Go Myntra-la-la campaign.
Though Virat was not an ambassador of Google Duo, in March 2019, he did feature in an advertisement for the brand alongside his wife Anushka.
In September 2018, Hero MotoCorp signed an endorsement deal with Virat Kohli for the Xtreme 200R variant. Kohli was roped in to drive the start of the retail sales of the Xtreme 200R, which had a lunch price of ₹89,900.
According to Hero MotoCorp Chairman, MD and CEO, Pawan Munjal, Virat Kohli exhibited characteristics similar to the brand and rightfully represented the ‘Fears Nothing’ attitude of the youth.
Sun Pharma’s Volini
In August 2018, Virat Kohli became an official brand ambassador for Sun Pharma’s popular variant, Volini. The organisation launched its new variant, Volini Max, powered by a 360-degree marketing campaign involving the Indian batter.
Virat was quoted saying:
“Athletes are required to push through pain on a regular basis, and Volini has been my trusted pain relief partner for decades.”
Wrogn was co-created by Virat Kohli and founded by Universal Sportsbiz (USPL) in 2014. The brand’s name is pronounced the same as “wrong” but is deliberately spelled incorrectly.
In January 2017, Kohli, along with Hong Kong-based consumer electronics company Zeeva, launched MuveAcoustics. The deal saw the brand doing multiple digital media campaigns with Virat.
Powered by Kohli’s management agency, Cornerstone, the partnership had a vision to promote MuveAcoustics’ product catalogue, featuring audio solutions that targeted to satisfy the consumers of the new era and their requirements.
Kohli parted ways with the brand in 2018.
Soon after getting married, Virat was seen in a TVC promoting Too Yumm, which is a brand of Guiltfree Industries Limited. Stating that the product was a healthy snack, the company announced Virat as its health ambassador. With the endorsement deal, Too Yumm Snacks — a product of The RP-Sanjiv Goenka Group — aimed to boost up its FMCG and sales to a whopping ₹500 crore.
Goenka was quoted saying:
“The contract with Kohli is for two years and currently limited to this brand (Too Yumm), but we may explore a future relationship with him for other FMCG categories as and when we enter them.”
Tissot was added to Virat Kohli’s Brand Endorsements list in February 2016. The brand used both print and electronic mediums to advertise itself with Virat. However, Virat and Tissot’s partnership came to an end in 2019 after Kohli was spotted wearing another brand.
Virat signed a ₹5 crore endorsement deal with Audi in 2015. The brand even gifted Virat a Q7 car on its 10th anniversary in 2017. Virat has an exceptional relationship with Audi India and has been driving an Audi since 2012.
In 2021, Virat extended his association with the brand and quoted:
“Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a Test match than just a T20.”
In 2016, Manyavar made Virat a brand ambassador of its men’s ethnic clothing range. Kohli then went on to feature in all the print and electronic media campaigns of the brand for the next two years, kicking off with the label’s Diwali campaign Aadha-Aadha, which beautifully showcased that the essence of marriage is sharing everything.
Royal Challenge Alcohol
Virat Kohli has been endorsing Royal Challenge Whisky since 2017. There were controversies regarding Kohli promoting an alcohol brand, but the Delhi-born star cleared the air later in a conference, stating that he promoted the brand’s energy drink and not the alcohol.
Kohli said, “It [alcohol company] is a brand I am associated with but I am not promoting alcohol. I am promoting an energy drink.“
Virat has a bat sponsorship with MRF Tyres for years now. The two parties renewed this deal in 2017 for another eight years. The deal, which was worth around ₹100 crore, made Kohli the only Indian athlete to have two ₹100 crore-plus deals.
Bunty Sajdeh, CEO of Kohli’s management agency, Cornerstone, said:
“We have renewed the bat sponsorship deal with MRF for eight years. MRF was keen on securing Kohli for a long term. Today, brands are seeing value in securing long-term deals. We also want to show loyalty and commitment to them. And Kohli has got a great rapport with MRF and the money is phenomenal.”
In March 2018, Uber announced the appointment of Virat Kohli as a brand ambassador. The association saw the Indian batter become the face of the brand and was involved in a series of innovative marketing and customer experience initiatives launched by Uber India.
Amit Jain, President, Uber India & SA, was quoted saying:
“We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large. In Virat, we’ve found a partner who reflects the drive we share with everyday India, while embodying our commitment to serving the country. Today, we are the most-preferred ride-hailing service in this market and we will continue to invest and innovate in ways that will benefit our driver partners and riders.”
Remit 2 India
In June 2018, Remit 2 India, an online money transfer portal that focuses on the Indian market, roped in Virat Kohli as its face of advertising. Kohli, who has been a part of the marketing campaigns and customer service initiatives of the brand since then, said regarding being associated with the brand:
“It is an honour to be the face of the iconic brand Remit2India which has over half a million customers globally. I look forward to reinforcing Remit2India’s growing appeal among the Indian diaspora as a brand that reflects an Indian sense of pride and achievement, patriotism and a spirit of belonging.”
Virat got another major brand to endorse in June 2018; he became a brand ambassador of Philips trimmers. The announcement was perfectly timed with the launch of Philips’ latest range of Trimmers BT 3000 Series.
Dipti Jagdev Shah, senior marketing director & business head, Philips Personal Care, said:
“Philips BT 3000 Trimmers are a promise of high-quality trimming experience. With up to 20 style settings, superior lift, and cut technology we will enable men across ages to rock their individuality and style. To associate with Virat Kohli is a natural choice — his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly. He embodies the inner confidence to stand up for what feels right to him. ‘Do what feels right’ is Philips’ powerful call to action to encourage Indian Men to follow their instinct and do what feels right.”
Virat Kohli became a brand ambassador of Valvoline in October 2016. With the association, Kohli was seen endorsing Valvoline’s engine oils and lubricants range. The cricketer was also quoted saying:
“Pioneers appeal to me and Valvoline is clearly one in the engine oil category. Valvoline has been unstoppable during its 150 year history, with an impressive track record of innovations, it is a legendary brand that continues to be a winner today and one I am indeed extremely proud to be associated with.”
Boost Energy Drink
Virat Kohli has been associated with this brand of healthy milk supplement since 2012. Boost has done many digital campaigns with the cricketer, who is immensely passionate about his health and fitness.
In 2016, Shyam Steel, one of the leading manufacturers of premium quality TMT Bars and involved in India’s leading infrastructure projects across both private and government sectors, joined hands with Virat Kohli. Two years later, at the end of 2018, Virat once again featured in an ad film for the brand, only this time he had his wife by his side. The two celebrities featured in the campaign as MR. & MRS FLEXI-STRONG.
Amaze inverters and batteries
Towards the end of 2018, Power Products Limited’s Amaze inverters and batteries got included in Virat Kohli’s Brand Endorsements list. In June 2021, the cricketer extended his association with the brand for another three years in a deal that would see him feature in all print and electronic media advertisements for the brand.
Talking about the deal, Kohli said, “I have a great association with Amaze and will continue to be with the brand. Amaze has been growing tremendously across different geographies of India and I take pride to say that they have been living up to their promise of providing high-performance power backup products.”
Virat Kohli became a brand ambassador of American Tourister in 2016 and was seen featuring in the brand’s advertising campaigns launched in India, the UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka from 2017.
Jai Krishnan, American Tourister South Asia’s chief operating officer, was quoted saying:
“We are thrilled to have Virat Kohli on board as American Tourister’s first Indian brand ambassador. Virat is a global youth icon and is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges.”
In 2018, American Tourister released a TVC featuring Cristiano Ronaldo and Virat Kohli. The two icons’ association in the campaign, showcasing the Curio range by the luggage brand, was moulded in a 360-degree marketing campaign consisting of television, print, outdoor and digital activations.
In 2012, Kohli became a brand ambassador of Vicks India, a brand that has focused on powerful pain relief and caring for more than 100 years.
Colgate Super Flexi toothbrush got included in Virat Kohli’s Brand Endorsements list in 2016. The brand aired a TV commercial of the product that spoke about a flexible neck, striking a similarity to Kohli’s flexible batting strokes, thus, building a strong brand connect.
Eric Jumbert, VP-Marketing, Colgate-Palmolive India, said, “Virat Kohli is one of the top cricketers in the world and is known for his winning, flexible cricketing strokes. Hence he struck us as a perfect match to be Colgate Super Flexi’s new brand ambassador.”
The global wellness brand specialising in percussion, dynamic air compression, vibration, thermal technology, mind technology, and contrast therapy announced Virat Kohli as its ambassador and athlete investor in September 2021. With the deal, Kohli joined an elite list of athlete investors, including Erling Haaland, Naomi Osaka, Patrick Mahomes, Ja Morant and Rickie Fowler.
Virat Kohli is also an ambassador by UPI Chalega, which is a unique payment system through which you can link your bank account to a mobile application and make transactions safely.
Muthoot FinCorp, flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, launched the ‘Mera Gold Loan, Mera Interest’ campaign with star India batter Virat Kohli in April 2022. Kohli appeared in three avatars in the three television commercials (TVC) along with other players of IPL side Royal Challengers Bangalore.
Virat Kohli’s past brand endorsements list also included other brands such as Pepsi, Lux, MX Taka Tak, Munch, Fastrack, Cinthol, Celkon Mobiles, Adidas, Toyota, and Clear Anti Dandruff Shampoo.