Simran SinghaniaIndian professional cricketer Virat Kohli has been announced as a brand ambassador for Indian mattress company Duroflex.
Through this collaboration, Duroflex aims to further convey its ongoing commitment to informing consumers about the link between obtaining adequate sleep and leading a healthier, happier life. The company aims to own the narrative and promote deeper conversations about the value of sleep for a healthy life and way of living with the #GreatSleepGreatHealth campaign.
Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth
During the event, where Duroflex debuted its most recent product, the former Indian men’s national team captain also introduced Neuma — the country’s first firmness-adjustable mattress with many settings that let customers tailor the mattress to their unique sleeping preferences, body types and health.
Commenting on this new association, Virat Kohli said:
“As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health. I strongly believe prioritizing good quality sleep can lead to a healthier and more fulfilling life in your career as well as with your loved ones. It is not just about getting enough hours of rest, but also about the quality of sleep one gets. I ensure I get deep restorative sleep. Duroflex’s commitment to promoting the importance of quality sleep for a longer, healthier life aligns with my personal beliefs. Becoming the face of the brand was a natural decision for me as I believe in the brand’s mission. I am excited to bring a new dimension to the brand and drive its message of sleeping better for a long, healthy, and enhanced quality of life.”
Mohanraj J, CEO, Duroflex, commented:
“As a brand with a long legacy and a leading position in the sleep solutions market, we, at Duroflex, are committed to taking our mission of driving the importance of good sleep to new heights. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us carry this mission forward. With the launch of our new product NEUMA, we are solidifying our promise to help India sleep better. Duroflex is excited for the journey ahead and is committed to providing innovative and effective sleep solutions to our customers while driving conversations around the role of sleep.”
Mathew Chandy, CMD, Duroflex and Sleep Evangelist, added:
“At Duroflex, we firmly believe that good quality sleep is an essential component of a healthy and fulfilling life. However, many of us tend to overlook the importance of sleep and its significance for our mental and physical well-being. We are delighted to have Virat Kohli as our partner in our mission to promote the importance of good sleep. Virat is the perfect ambassador for this cause, given his disciplined and healthy lifestyle. He truly resonates with our brand’s mission of helping India sleep better for a fulfilling life. Together, we hope to create a conversation around the importance of good sleep and empower individuals to make sleep a priority for better health and wellbeing.”
