Boost Plays Another Big Game With Virat Kohli

March 3, 2018

Boost Energy Drink has launched a brand new TVC featuring the cricket star of India, Virat Kohli. The advert shoes Virat jogging on the streets. He hears a voice out of nowhere, when he digs further, he notices a graffiti wall with his face all over it. He then sees a young boy bowling right in front of the wall and eventually hit it. He goes ahead, takes the bat and begins playing with the fellow. In the end, he is left clean bowled.

Also Read: Brands Endorsed By Virat Kohli

The one and a half minute TVC was done by Hemant Bhandari of Chrome Pictures. The name of the other fellow in the ad is Arush Patankar. He is a budding cricketer as well. On social media, the advert is being circulated under the hashtag #PlayABiggerGame. Virat shared this commercial on his social media pages this morning. This move is definitely gonna work in favour of the brand.

Watch the TVC here

Full Credits

Brand: Boost
Company: GlaxoSmithKline (GSK)

Production House: Chrome Pictures
Director: Hemant Bhandari
Producer: Abhishek Notani
Project Co-ordinator: Napolean Daniel Amanna
Editor: Shahnawaz Mosani
DOP: Vicci Turpin
Art Consultant: Urvi Ashar
Lyrics : Rimi Nique
Music Director: Abhishek Arora
Cast : Arush Patankar, Virat Kohli
Costume Stylist for Arush Patankar: Hemal Ved & Urmi

Managing Partner: Joy Chauhan
National Creative Directory: Sambit Mohanty
VP & Executive Creative Director: Sayantan Choudhury
VP & Executive Creative Director: Mandeep Singh
VP & Executive Business Director: Charu Bhatnagar

Chief AD: Debanjolie Bhattacharjee
Casting Director: Abhimanyu Ray
Asst. Producer: Hashim Bachooali
AD Team: Abbas Khan, Kartik Sharma
Intern AD: Rd Prakash, Rajveer Roy
Production Assistant: Meera Vaidya
Casting Assistant: Tejas Sawant
Storyboard Artist: Sushant Khomane
Assistant Art Director: Rizwan Thakur

South Africa Line Producer: Happy Cat Films
Executive Producer: Rachel Julie Nimberg-Young
Line Producer: Dianne Marè
Production Manager: Colleen Ranck
Production Manager: Kate D’Hotman
Production Assistant: Leonard Lerotha
Production Assistant: Joshua Rissik
1st Assistant Director SA: Vinca Cox
Make & Hair Virat Kohli: Laura Kingma
Costume Stylist Virat Kohli: Caroline Olverietti
Arush Costume Stylist in SA: Chloe Smit
Art Director: Dimitri Repanus
Prop Supervisor: Arnold Oldknow
Graffiti Artists: Stefan Smith
Packs specialist: Laurika Venter
Focus Puller: Jonny Pappas
Gaffer: Bruce Thomas
2nd AC: Gerhard Greyling
2nd Camera Operator: Ewen Bogle
Focus Puller: Alex Bayne
Key Grip: WD Du Plessis
Drone Pilot: Lawrence Marais
Drone Cameraman: Marius Cronje
DIT: Nena Buchmann
Data wrangler: Jared Smith
Sound operator: Anna Pankova
Setting Team in Mumbai: Shabbir Khokhawala, Surender Yadav & Manohar

Post Supervisor: Sanjay Malvankar
Online Editor: Niket Sharma, Chetan, Mathews John Tharyil, Jigar Patel
Colorist: Navin Shetty (Nube Studio)
Voiceover: Sameep Nanda
Singer: Rimi Nique
Sound Engineer: Darshan Nair
Asst. Music Director: Samyuktha Narendran, Shyan Chakraborthy
Asst. Post: Abhishek Singh
Sr. Accountant: Kalpesh Darji

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