Mobile eSports platform, Mobile Premier League (MPL), has appointed Indian skipper, Virat Kohli, as its brand ambassador. MPL is a skill-based E-Sports platform where one can play their favorite mobile games and win real cash. Kohli will be seen in various multi-channel marketing and promotional activities for the brand.
On his association with this brand, Kohli said, “eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL, that is making mobile eSports so accessible to Indians across the country.”
Sai Srinivas Kiran, the CEO, and Co-Founder of Mobile Premier League said, “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”
Virat Kohli is currently associated with multiple brands. His bag of endorsements include Puma, Hero MotoCorp, Sun Pharma – Volini, Shyam Steel, and Philips India amongst others.