Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise.
Kohli will be the face of Noise’s smartwatch collection and will headline a host of campaigns. The brand hopes to reach out to wider audiences not only in India but also worldwide through this partnership.
Virat Kohli spoke about his new role and partnership, commenting:
“I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolises our shared belief of listening to the noise within.“
Gaurav Khatri, Co-Founder of Noise, added:
“We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connection with the young audience in India and overseas.“